# Eric Fehrenbacher

> Accomplished Creative Director & Design Team Manager | Brand Strategy & Digital Asset Creation

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/ericfehrenbacher

I'm a highly accomplished Creative Director and Design Team Manager with extensive experience in leading brand strategy, digital asset creation, and innovative design practices. My career is marked by a strong reputation in providing creative leadership across various domains including brainstorming sessions, content development, and the strategic use of data-driven insights to engage diverse audiences effectively.

In the area of creative operations, I manage budgets, lead dynamic creative teams, and coordinate with vendors and agencies to ensure the delivery of exceptional design projects. My ability to build valuable partnerships and collaborate effectively with stakeholders, marketing executives, and creative staff has consistently led to exceeding organizational expectations.

I thrive in environments that challenge my creative skillset, allowing me to deliver compelling, innovative solutions that resonate with customers and drive tangible business results. My commitment to excellence in every aspect of creative direction ensures that I not only meet but often surpass the goals set before me, making a significant impact on the brands I work with.

## Work Experience
### Manager, Brand Design @ Fastly
Jan 2018 – Jan 2023 | San Francisco Bay Area
I managed and expanded the brand design team from a single designer to a full in-house team with additional contractors. I oversaw the team's budget, streamlined design operations, and led strategic initiatives to maintain brand consistency across all company channels. My leadership contributed significantly to Fastly’s IPO, enhancing brand recognition and engagement through innovative visual designs and effective collaboration with agencies and vendors. My efforts notably reduced vendor costs by over 85%, simultaneously improving quality and speeding up project delivery.

### Marketing Brand Design Manager @ United Airlines
Jan 2014 – Jan 2018 | Chicago, Illinois, United States
I led creative direction for brand design initiatives, including the development of logo marks and airport digital signage. I managed the transition to an offshore agency design support model and led a team of designers in Buenos Aires. My key achievements include directing the branding for the launch of United Polaris Business Class, from initial concept through to logo design and comprehensive brand execution, and managing special projects like airplane designs for high-profile partnerships. My role ensured that all design initiatives aligned seamlessly with United’s brand identity and digital experience framework.

### Previous Work History @ Various Companies
Jan 2005 – Jan 2014
➤ Senior Manager, Marketing Campaign and Content Design – United Airlines, Chicago, IL – 2011 to 2014
➤ Media Design Manager – United Airlines, Chicago, IL – 2006 to 2011
➤ Sr. Web Graphic Designer – United Airlines, Chicago, IL – 2005 to 2006


## Education
### Bachelor of Arts - BA in Art
University of Southern Indiana


## Contact & Social
- LinkedIn: https://linkedin.com/in/eric-fehrenbacher
- Portfolio: https://ericfehrenbacherdesign.com

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Source: https://flows.cv/ericfehrenbacher
JSON Resume: https://flows.cv/ericfehrenbacher/resume.json
Last updated: 2026-04-13