Greenlake On-Prem platform

Lead UX for high profile/impact product. Designed end-to-end disconnected experience to allow users to setup network, SMTP, proxy, data services, device/array management, certificate management, support logs, performance monitoring, software version management and upgrade, system alerts/notifications, and backup & restore. Coordinated with cross-functional teams including project/program management, system/UI architects, back-end (API) and front-end engineering teams.

Ad Platforms

Analytics/Reporting: Responsible for the end-to-end UX/UI redesign of Reporting, an analytics product for the Yahoo Demand Side Platform (DSP) and Supply Side Platform (SSP) advertisers and publishers to view activity/data for ad delivery, impressions, clicks, bids and video performance. This redesign was to reduce friction and clicks. This effort included UX Research by user-testing redesign concepts all the way to final high fidelity comps.

The result was an increase of 470% users after adoption by DSP with a new UX/UI that simplified the experience and reduced redundant filters and made is easier to create, edit and view reports. Included in the redesign was a quick fast way to create dashboards.

Video Syndication

Responsible for the end-to-end product feature experiences for all concept development, adhering to business requirements, for the video enterprise platform for uploading videos, setting RSS feeds, metadata entry, material component creation. Created user workflow designs with wireframes, paper sketches, and user research.

Designed a self-service creation tool called App Studio, which enabled content publishers to create OTT and mobile apps for platforms such as Apple TV, Roku, iOS, Android (mobile and TV), and responsive web/desktop-based video galleries. Working closely with product managers and over 10 engineers from various technical teams, the success of App Studio allowed publishers to create over 35 Roku apps without the need for technical assistance. Over 200 apps were created. The tool was used by external and internal publishers, such as FOX Broadcasting Company, Verizon Media (In the Know) and Autoblog.

Also designed end-to-end workflows for video playlists, including static videos, dynamic queries, semantic and trending videos, for video monetization which, included video campaigns, ad campaigns, targeting rules, ad schema, ad experience, media plans, and coordinated with UI team to sync components.

Responsible for creating concepts and user experiences for Google Cloud Platform focusing on Deployment Manager, Type Registry, and Support.

Responsible for creating interview transcribed notes, user scenarios, task diagrams and final wireframes, and final presentation summary slides for Microsoft internal team site.

Designed customer experiences for the Kindle Book Store for the desktop and devices such as, mobile, Eink (Paperwhite) and Fire Tablets. Projects ranged from international to domestic. Launched impactful projects including: Kindle Series Page, Kindle Matchbook and Manage Your Content & Devices, payment check-out for China and India Kindle stores and Samsung Kindle Store (Android). Provided initial concepts and preliminary wireframes for Kindle Scout and Kindle Write On.

Responsibilities included, brainstorming, sketches, conception, wireframes (Illustrator, Photoshop, Indesign, and Axure), design, responsive design, cross-departmental communication, building prototypes (using Axure) for usability testing and development interaction on product builds for launch.

Supervised and built the UX and marketing design team (managed up to 12 designers), innovative strategic and tactical thinker, lead brainstorming sessions and the execution of those ideas.

Responsible for providing UX and visual art direction, information architecture, wire-framing, branding, online products and communicating cross-platform issues to create better user-experience, Responsible for feedback to copy editors on email, marketing and UX projects.

Art direction oversight also included: UX design, social marketing, email marketing, registration, SEO landing pages, checkout, onsite promotions, online advertising, e-commerce and brand consistency.

Responsible for usability testing effort, strategizing and creating user flows and functional prototypes.

Directed the rebrand of Classmates (5 million users per month) with a whole sale site evolution and design, aligning legacy pages to whole new sections of the site. With deep site knowledge and user-focused vision led directly to several successful UX and online products including: home page redesign, user-profile redesign, photo albums, message boards, member lists and search. This resulted in a corporate brand guideline document distributed to internal and external resources.

Created and developed a detailed UI standard guidelines and online design pattern library to educate and promote consistent, customer-focused UX design.

Lead Designer for Strategic Development team