# Erick Padilla > Senior Digital Product Design Manager at Wells Fargo Location: San Jose, California, United States Profile: https://flows.cv/erickpadilla As a team we should preach and believe that the right kind of conflict is critical to making good design. Design without conflict is art. Conflict without design reasoning is just opinion. -Matthew Cook. Hi! I'm a Seasoned designer, Titles! Ugh! What I really am is a “DESIGNER” someone that sees a problem and designs a solution. Collaboration is key when it comes to problem solving. Details are my priorities. I’m passionate about exploring ways to improve how we interact with our dynamic technology. I’ve helped define visual affordances and taken projects to fruition. I’ve worked on translating complex interaction challenges into simple and elegant visual design interface solution, while keeping focus on business goals and needs. I deliver clear and simple designs and design systems for mobile devices, desktop applications, eCommerce, dashboards, web platforms and SaaS products. From small businesses to Fortune 500 companies. I’ve worked within small development teams and large corporate projects. I share my knowledge and use my experience to solve challenges and to improve results. I’m also comfortable collaborating with both creatives, engineers and entire teams within an agile and scrum environment or solo, including navigating the office politics. ## Work Experience ### Senior Digital Product Design Manager @ Wells Fargo Jan 2022 – Present | United States Creating meaningful and engaging user experiences for Zelle. ### Product Designer / Senior Visual Designer @ Wells Fargo Jan 2020 – Jan 2022 | San Francisco Bay Area Second tour ### Senior Visual Designer (Security Authentication) @ Wells Fargo Jan 2017 – Jan 2022 | San Francisco, California As a senior visual designer within the authentication and security team, I created new layouts and interfaces for the online enrollment feature and solved barriers to entry. I designed security feature applications. Created new components. Presented designs to auth gov. (entire design teams). I designed visuals for ten different teams simultaneously, which entailed creating detailed UATs (User acceptance testing) documents for the engineering teams and product managers. I collaborated with content strategists, PMs, developers and UX designers. I presented new design concepts to management and stake holders. I placed new components and redlines into the design system within Wells Fargo's baseline team. I created specs for engineering and assisted with Wells Fargo style sheets so that designers could leverage the components and patterns. And much more. ### Lead Visual Design Consultant @ MBO Partners / PWC Jan 2019 – Jan 2020 | San Jose, California ### Senior Principle Visual Designer consultant @ AOL Oath Jan 2016 – Jan 2017 | Palo Alto, California I designed concepts for our most challenging, complex and innovative project, the ALTO email client. I created experiences across all devices with intuitive, elegant and beautiful interfaces that drove engagement and loyalty to the Alto brand. I also created an acute sense of trendy vs. timely vs. timelessness in applications, which consisted of mobile and desktop designs. ### Lead Visual Designer – Cisco Spark @ Cisco Jan 2016 – Jan 2017 | San Francisco Bay Area As I joined CISCO I translated complex interaction challenges into a simple and elegant visual interface solution. Working with teams across the globe I ensured the visual quality of Cisco Spark based on the web, mobile, and desktop platforms. I led a team of designers local and abroad, facilitating conceptual solutions and delivery of specifications for engineering. Facilitated quick iteration of designs and presented solutions to design problems. ### Lead Visual Product Designer @ Citrix Systems Jan 2013 – Jan 2015 | San Francisco Bay Area Joining Citrix during the Catherine Courage era was inspiring. I designed and increasing the value of the user experience for Citrix products, while creating synergistic integration between designers and engineers. Assisting with the design system and designing enterprise IT administrative and end user products while leading UX/UI unification initiatives. Working closely with researchers, product managers, developers, and customer support team to focus on the customer experience. (Major projects include : Citrix XenMobile, XenDesktop Studio and Director, Cloud Service Provider Sale Toolkit, admin product workflow unification.) ### Senior User Experience Designer / Visual Designer @ Walmart eCommerce Jan 2013 – Jan 2013 | San Francisco Bay Area Working at Walmart Labs was an amazing experience I supported and lead User Experience strategies and innovation. Demonstrated up-to-date expertise in user experience design and apply this to the development, execution, and improvement of action plans. This included supporting the continuous improvement and leading the creation of user experience tools, documentation, and processes. Managed user experience design, prototyping, and specification writing projects. Created user experience designs (user interface design comps, visual design specs, prototypes) for complex and comprehensive initiative-level projects. ### Senior User Experience Designer @ Intuit Jan 2012 – Jan 2013 | Greater San Diego Area Conceptualizing and solving communication problems by designing solutions to make the user interactions as appealing, engaging, effective and visually unified as possible. (This resulted in a positive emotional connection between the customer and Intuit.) Designed and create prototypes for usability research. ### Senior Mobile Visual Designer @ Flex Jan 2010 – Jan 2011 | Silicon Valley - San Diego, CA In this role working with an amazing team I created and construct visual affordance and specifications. Produced detailed documents, design visuals and high-quality assets for imerj mobile and tablet interfaces within the android operating system. Involvement alongside QA process and bug reporting. I was the single point of contact for imerj mobile application development in San Diego, I worked closely with 15 engineers and multiple product development teams and across the world. Provided implementation guidance for mobile UI/UX development. Produced detailed documents and designed visuals. I also consider localization, scalability when designing. Provide implementation guidance for mobile UI/UX development. Adoption of agile/scrum development practices. ### Senior Web UI Designer @ I Drive Safely Jan 2009 – Jan 2010 | San Diego, CA Developed site content and wire frames for many micro sites. Participated in various marketing and development meetings including in-house personas. Focused on the redesign of the company’s main website. Outsourced user interface design projects for development with internal teams in India. Tracked key I DRIVE SAFELY performance metrics. Analyzed and summarized data and trends utilizing Google analytics, including conducting A/B testing. ### MobIle UI Designer / Consultant @ Mitek Systems Jan 2008 – Jan 2009 | San Diego, CA Designed four iPhone user interface applications which utilized embedded technology for check processing, signature verification and OCR/ICR. Created mockups from wireframes. Designed all assets for each use case. Conducted design reviews with CEO, product management and software developers. Worked alongside software engineers for usability testing and user interface support. ### Senior UI Design Manager @ Startup Jan 2005 – Jan 2009 | San Diego, CA Responsible for effective problem-solving and creative solutions within a social network user interface design. Work effectively within a cross-functional product development team. Directed, prioritized and managed design teams during critical deadlines, including daily goals. Worked closely with engineers and user experience writers to support all user interface concept designs. Conceptualize scenarios and use cases into user flows and wireframes while conducting design review sessions with senior management and product managers. Prepare presentations and product updates. Maintain visual standards and style guide documentation, designed all print, web collateral and marketing materials which included the redesigning of the company's identity from SMS.ac to FanBox. ### (Consultant) User Interface Designer @ AdParlor Inc. Jan 2008 – Jan 2009 | Toronto, Canada Area / San Diego, CA Designed AdParlor's website and Facebook marketing ads. ### Senior Web Designer @ ZipSearch Jan 2004 – Jan 2005 | San Diego, CA Responsible for the execution and visual concepts, Including brand development, website traffic growth, website user interface and advertising design for online marketing. ### Art Director @ Outreach, Inc. Jan 2002 – Jan 2004 | Carlsbad, CA This was my opportunity to take in the role of Art Director. I created visual concepts, branding and icon designs. I directed photo shoots and maintained the publication website. Produced the company's in-house print collateral, posters and advertising. Coordinated and contacted vendors, business partners, printers, and freelancers. Scheduled all internal printing projects with production managers and printing vendors. Created and designed master pages and style sheets for the publication. Worked closely with editorial team to develop project concepts. Maintained project scheduling as specified by each department, conducted press checks with printers. ### Assistant Art Director/ Web Master @ Wells Media Group, Inc. Jan 1996 – Jan 2002 | San Diego, CA My first role as an assistant art director I managed the cover design of two bi-weekly publications. I coordinating issue content. Designed client advertising campaign ads and coordinated and developed all in-house ads, corporate identity strategy, and magazine layouts. Conducted printer press checks. Worked closely with marketing department, including interaction with outside vendors. Ascertained high-level performance under tight deadlines. Trained, delegated and supervised junior designers. ## Education ### Associate of Arts and Sciences (AAS) in Commercial Advertising EPCC ## Contact & Social - LinkedIn: https://linkedin.com/in/erickpadilla - Portfolio: http://erickpadilla.com/ --- Source: https://flows.cv/erickpadilla JSON Resume: https://flows.cv/erickpadilla/resume.json Last updated: 2026-04-13