GM of Crowdfunding (2018-19)
• Refocused the team onto a Backer-first approach, championing a risk-based fulfillment model
• Strengthened support for OKR system by empowering rising team members into leadership roles
• Rebuilt strong relationship between Marketing, Sales and Product teams, via collaborative working groups
Head of Product (2015-18)
• Led the 20+ person product, engineering and design teams using agile, customer-driven methodologies
• Re-orchestrated cross functional systems to transform business and customer demands into thriving product
• Designed mechanisms to quickly analyze customer feedback and translate it into product improvements
• Developed the system-generated tagging scheme enabling personalization across owned and paid channels
• Devised and built the automated performance marketing (email, social) and site merchandising system
Head of Data (2012-15)
• Established and scaled the “Insights” team, focused on data science, data infrastructure, and analytics
• Led custom-built data warehouse and ETL pipeline to power marketing analytics and business insights
• Architected the cross-channel source attribution schema that enabled a unified view of traffic and demand
• Developed multiple generations of the “gogofactor” algorithm used to surface trending campaign content
• Established first-generation analytics pipeline to support A/B testing and customer insights
Chief Technology Officer (2007-12)
• Built the entire tech stack (Ruby on Rails, MySQL) as sole developer for first 3+ years of the company
• Scaled the engineering/product/design team from 1 to 8 once the company received seed funding
