# Eric Schell > Engineer @ Great Question | Co-founder, Indiegogo | Product, Data & Revenue Location: San Francisco Bay Area, United States Profile: https://flows.cv/ericschell I’m an engineer who leads small teams by owning problems end to end, working where product, data, and revenue meet. I currently work at Great Question on high-impact customer insights work, taking problems from definition through production. Previously, I co-founded Indiegogo, where I spent 12+ years building the company from its first lines of code through multiple stages of scale—starting as the sole engineer and later leading small, cross-functional teams across engineering, product, data, and growth. My sweet spot is leading compact teams through ambiguity—figuring out what matters, making tradeoffs, and shipping work that customers use and that moves the business forward. I value range and ownership over rigid roles, and I do my best work in environments that trust experienced builders to take responsibility and get important things done. ## Work Experience ### Engineer @ Great Question Jan 2023 – Present ### Engineer @ Vincent Alternative Investments Jan 2021 – Jan 2023 ### Chief Growth/Technology Officer @ BlocPower Jan 2019 – Jan 2021 ### Co-Founder/CTO @ Indiegogo Jan 2007 – Jan 2019 GM of Crowdfunding (2018-19) • Refocused the team onto a Backer-first approach, championing a risk-based fulfillment model • Strengthened support for OKR system by empowering rising team members into leadership roles • Rebuilt strong relationship between Marketing, Sales and Product teams, via collaborative working groups Head of Product (2015-18) • Led the 20+ person product, engineering and design teams using agile, customer-driven methodologies • Re-orchestrated cross functional systems to transform business and customer demands into thriving product • Designed mechanisms to quickly analyze customer feedback and translate it into product improvements • Developed the system-generated tagging scheme enabling personalization across owned and paid channels • Devised and built the automated performance marketing (email, social) and site merchandising system Head of Data (2012-15) • Established and scaled the “Insights” team, focused on data science, data infrastructure, and analytics • Led custom-built data warehouse and ETL pipeline to power marketing analytics and business insights • Architected the cross-channel source attribution schema that enabled a unified view of traffic and demand • Developed multiple generations of the “gogofactor” algorithm used to surface trending campaign content • Established first-generation analytics pipeline to support A/B testing and customer insights Chief Technology Officer (2007-12) • Built the entire tech stack (Ruby on Rails, MySQL) as sole developer for first 3+ years of the company • Scaled the engineering/product/design team from 1 to 8 once the company received seed funding ### Senior Associate @ Diamond Management & Technology Consultants Jan 2000 – Jan 2006 Strategy and Leadership • Led design effort and oversaw structural changes of an IT department organizational redesign • Participated in the creation of a program management office and designed executive-level reports Analytical Problem Solving • Performed analysis of demographic and technographic data to identify biases in direct mail campaigns • Assessed the impact of process and policy changes on customer churn and payment behaviors ## Education ### MBA in Entrepreneurship University of California, Berkeley, Haas School of Business ### BS in Computer Science / Engineering University of Colorado Boulder ## Contact & Social - LinkedIn: https://linkedin.com/in/whattheschell --- Source: https://flows.cv/ericschell JSON Resume: https://flows.cv/ericschell/resume.json Last updated: 2026-04-10