My meticulous multi-disciplinary approach to design is what drives the passion for my career in UX. I am a professional Product Designer and Frontend Web Developer with a passion for new experiences, inclusive & accessible design, and creative problem-solving through human-centered design principles.
2023 — Now
San Mateo, CA
Continued to evolve how the product design function operates and improves our ever evolving platform at enterprise scale. I lead design on complex, high-value 0-1 projects which drive key business incentives and shows how design can drive impact.
Integrate new technologies which modernize our design processes in the world of AI tools
Identify high value projects and drive executive buy-in to prioritize into the roadmap
Design & code real frontend prototypes for sales & marketing
Leverage AI to unblock design and make better more well informed decisions
Manage frontend engineering teams to improve frontend quality and maintain our design system
2021 — 2023
San Mateo, CA
As our first Product Design Hire, I established the foundational principles, systems, and processes that the Product Design function was founded upon.
During this time, I was the lead designer for all 0-1 products, many of which are still core to our products. These different products played a key role in helping scale our platform from series A through B, and continue to provide a foundation for all of our platform today.
Established our Design System
Built product demos for sales & marketing, helping us scale
Designed & conducted interviews for Design, Frontend Engineering & Product
Defined the processes for how design & engineering work with each other on projects
Conducted cross functional workshops to help other functions collaborate with design
Designed demo experiences for trade shows and our customer conference
Designed patient experiences which helped improve how their data interacts with health systems
Designed health staff tools which dramatically saved time & reduced burnout using automation & AI
Designed an experience that identified preventative care for at-risk patients, potentially saving lives
Santa Monica, CA
Design software and web apps for today’s top startups and enterprise companies
Collaborate with software engineers to see designs come to life in high-fidelity
Translate ambiguous user problems into human-centered design solutions
Design products with inclusivity & accessibility while still meeting business objectives
Develop design systems in accordance with client branding and accessibility standards
Prototype user interfaces and interactions using tools like Figma, Framer or directly in code
Design subtle but effective UI animations that improve the UX and not distract from it
Develop front-end components in React with the latest technologies and best practices
Mentor newer teammates as they get onboarded to ensure they are successful
Critique and iterate on design ideas and ideologies with and for other team members
Manage client relationship and project success ensuring we follow our agile methodologies
Conduct UXR by facilitating user & stakeholder interviews, experiment planning & user testing
Plan, estimate and prioritize sprints to meet the goals of large pieces of work
Facilitate design presentations based on the needs of the audience & types of stakeholders
Build relationships with clients to develop a referral network for future projects
2017 — 2018
Santa Monica, CA
Tasks:
Onboard new hires onto internal platforms, workflows, and processes
Manage the internal web development process from concept through completion
Test and build new processes within the team that help improve efficiencies
Translate marketing objectives for new clients into clear creative strategies
Assign all incoming clients to the appropriate team members
Develop new ways to improve team culture and ensure a positive work environment
Manage work levels of team members to cultivate an efficient work balance
Lead the web team in project management and meeting deadlines
Ensure all work output is meeting and exceeding client expectations and standards
Audit all web projects to check for functionality errors & UI / UX improvements
Meet with business development to ensure all incoming projects are scoped properly
Train sales on the nuances of web development and how to properly sell into our process
Meet with prospective clients to answer any web questions required before signing
Research new technologies and trends in the web development and graphic design industry
Test & onboard new platforms that could potentially increase team effectiveness
Meet with other platforms to foster and cultivate partnerships that are beneficial for the team
Meet and interview potential new candidates to join our team
Continue to build websites for clients of my own and set examples for team members
2016 — 2017
Santa Monica, CA
Helped build up the creative channel at Hawke Media with the implementation of new ideas, revenue streams, and process. Co-lead the successful implementation of a photography channel to the creative umbrella, and helped build process around it's success. Additionally, continued to execute on creative engagements, with a heavier focus on font-end web development. Primary tasks and outcomes associated with this senior level position included, but weren't limited to:
Tasks:
Build customized front-end websites using creative design and custom code
E-mail campaign design for large brands, including fortune 500 companies
Branding design including logo, packaging, typography and implementation into websites
Design style guides for new brands and build into a brand book throughout the engagement
Design Hawke Media's new website to improve brand voice, and modernize our image
Organize photo shoots for clients, and direct shoots to follow a branded storyboard
Assist members of the Hawke Media team with tracking pixels problems and other dev issues
Learn the process of other channels at Hawke Media, to create more well rounded websites
Training of new hires on how to execute the website development process successfully
Research Wordpress and Shopify plugins to build a repository of solutions for our clients
Optimize e-commerce websites for conversions, and improve revenue
Outcomes:
Improved the success rate around the front-end web development service
Developed a new process for the execution of website builds on Wordpress and Shopify
Improved web designs by suggesting foundational elements of the design hierarchy before builds
Improved retention rates by emphasizing scope, and clearly defining our process in kickoffs
Education
California Polytechnic State University-San Luis Obispo