AI-native product design leader and generalist builder, turning complex ideas into shipped products from concept to launch. I prefer working in fast paced environments with smaller teams leveraging the latest tools.

Professional exploration taking concepts to launch mostly using coding agents as a way to understand where AI sits in this process today as well as how product strategy, design, and development in general may be headed.

https://memorist.me

https://hauntt.com

No design, No code, No interface.

I led a significant transformation in our product development process by introducing industry best practices in design thinking and user-centered design, resulting in a marked improvement in our product design maturity.

Played a pivotal role in strategically integrating UX research and design within our B2B2C structure, emphasizing the importance of understanding user needs and measuring outcomes as a fundamental aspect of our business approach.

Successfully delivered an industry-leading partner acquisition, onboarding, and point-of-sale experience for solar and clean energy home improvement channels.

Provided leadership by managing a dedicated team of designers and overseeing the evolution of our process and operations. This fostered a culture of continuous improvement and quality in our execution.

Collaborated directly with top leadership in exploring concepts and developing innovative solutions to drive higher conversion rates and optimize customer acquisition costs. Led design for a new consumer self-service channel for going solar from concept to development, launch, and iterative testing. Led design for the consumer-facing point-of-sale digital sales tool used by a very large solar sales organization.

Devised and implemented innovative strategies for guiding agencies through best practice in creating engaging interactive ad experiences for Apple's iAd platform, stemming from the acquisition of my small creative agency.