# Ericson de Agosto > Product Design (formerly solar energy, Apple, Particle, frog design) Location: San Francisco Bay Area, United States Profile: https://flows.cv/ericsondeagosto As a seasoned design leader with over 20 years of experience, I possess a strong background in product concept development, strategy, and execution. Throughout my career, I have successfully collaborated with business leaders, product management, and engineering teams, across both start-ups and large organizations, to leverage design thinking principles, research-driven design, and iterative prototyping to create more customer-centered product experiences. Today, I complement this foundation with modern AI and coding-agent workflows that accelerate exploration, reduce development friction, and enable faster, higher-fidelity product iteration. http://ericson.deagosto.com ## Work Experience ### Product Designer / Builder Consultant @ Unknown Jan 2023 – Present | Oakland, CA AI-native product design leader and generalist builder, turning complex ideas into shipped products from concept to launch. I prefer working in fast paced environments with smaller teams leveraging the latest tools. ### Product Designer / Builder @ Memorist Jan 2025 – Jan 2025 | Oakland, CA Professional exploration taking concepts to launch mostly using coding agents as a way to understand where AI sits in this process today as well as how product strategy, design, and development in general may be headed. https://memorist.me https://hauntt.com No design, No code, No interface. ### Director of Product Design @ Mosaic (joinmosaic.com) Jan 2016 – Jan 2023 | Oakland, California I led a significant transformation in our product development process by introducing industry best practices in design thinking and user-centered design, resulting in a marked improvement in our product design maturity. Played a pivotal role in strategically integrating UX research and design within our B2B2C structure, emphasizing the importance of understanding user needs and measuring outcomes as a fundamental aspect of our business approach. Successfully delivered an industry-leading partner acquisition, onboarding, and point-of-sale experience for solar and clean energy home improvement channels. Provided leadership by managing a dedicated team of designers and overseeing the evolution of our process and operations. This fostered a culture of continuous improvement and quality in our execution. ### Director, Acquisition Experience @ SolarCity Jan 2014 – Jan 2016 | San Francisco Bay Area Collaborated directly with top leadership in exploring concepts and developing innovative solutions to drive higher conversion rates and optimize customer acquisition costs. Led design for a new consumer self-service channel for going solar from concept to development, launch, and iterative testing. Led design for the consumer-facing point-of-sale digital sales tool used by a very large solar sales organization. ### Creative Technologist @ Apple Jan 2012 – Jan 2013 | Cupertino, CA Devised and implemented innovative strategies for guiding agencies through best practice in creating engaging interactive ad experiences for Apple's iAd platform, stemming from the acquisition of my small creative agency. ### Founder, UX Design @ Particle Programmatica, Inc. Jan 2008 – Jan 2012 | San Francisco Bay Area Co-founded and scaled Particle, a visionary consulting group delivering cutting-edge design and engineering solutions to top-tier brands. Successfully transitioned the firm into a product foundry, pioneering innovative applications for the electric internet, which culminated in acquisition by Apple in 2012. ### Founder, UX Design @ Crusher Inc. Jan 2006 – Jan 2011 | San Francisco Bay Area Founded Crusher, a small living room startup and my first foray into bootstrap entrepreneurship. Crusher was an online service I designed, developed, and launched as an alternative to popular event invitation service at the time. ### Design Manager/Senior Designer @ Yahoo! Inc. Jan 2003 – Jan 2006 Collaborated effectively within an interdisciplinary matrixed design team, integrating visual design, web development, and UX research to deliver cohesive user-centric solutions. ### Design Manager/Senior Designer @ frog design Jan 1999 – Jan 2003 | San Francisco Bay Area Directed a diverse range of initiatives to create robust enterprise software applications, corporate websites, and rich media interfaces, culminating in leading a dedicated design team where we developed an advanced web-based application suite that innovated the industrial design process. ## Education ### Fine Arts in Illustration Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/ericsond - Portfolio: http://ericson.deagosto.com - Portfolio: https://apps.apple.com/us/app/memorist-daily-pocket-journal/id6754391906 --- Source: https://flows.cv/ericsondeagosto JSON Resume: https://flows.cv/ericsondeagosto/resume.json Last updated: 2026-04-13