End-to-end product design for various clients including Southwest Airlines, ExxonMobil, FedEx, Comcast, and Apiture. Communicate with cross-functional teams to gather business and technical requirements to create strategic options and roadmaps to ensure success. Used quantitative and qualitative data to help form innovative solutions that addressed user needs while giving special consideration to business goals and technical feasibility. Spearheaded builds of design system libraries and developed processes for implementation, modification, and updates.

End-to-end product design for various clients including Southwest Airlines, ExxonMobil, FedEx, Comcast, and Apiture. Communicate with cross-functional teams to gather business and technical requirements to create strategic options and roadmaps to ensure success. Used quantitative and qualitative data to help form innovative solutions that addressed user needs while giving special consideration to business goals and technical feasibility. Spearheaded builds of design system libraries and developed processes for implementation, modification, and updates.

Led the UX team that improved CTR for various verticals resulting in quarterly earnings increases in the 100K+ range, including: 3.78% for Car Insurance, 2.68% for Mortgage Rates, 7.89% for Pet Insurance, 5.65% for Health Insurance, and more. Developed and optimized design systems based off those findings for various brands owned by Money Group. Led the company through a rebrand. Built out the company's testing department and developed processes to release optimized enhancements of verticals.