The YES was an AI-powered shopping platform (acquired by Pinterest, $30M raised). I led UX design for the core AI shopping experience — including the onboarding taste profile, product recommendation surfaces, and the feedback loops that trained the personalization model on user behavior.
•Designed the app and site from scratch.
•Partnered with visual designer and creative team to apply app branding
•Established quick and iterative design process working closely with product and engineering.
•Bonus: Making front-end (React Native, React.js) changes to the site and app in my spare time.