Summary: Operated as the creative and technical principal for Unita, providing end-to-end design leadership and project management for a global client base across Israel, Europe, and the USA. This tenure established my expertise as a highly adaptable Product Leader capable of managing every facet of the digital product lifecycle, from initial concept to high-performance delivery.
Core Impact Areas:
Product Strategy & Lifecycle: Directed the end-to-end design and delivery of diverse platforms, including mobile/desktop apps, complex web portals, and e-commerce systems.
Design Systems & Brand Governance: Established bespoke design systems and style guides for a wide range of B2B and B2C clients, ensuring long-term brand consistency and scalable architecture.
Creative Technology & Frontend Mastery: Bridged the gap between design and code by leveraging expert knowledge of HTML5, SCSS/CSS, and frameworks like React, Tailwind, and Angular to ensure technically sound, high-performance products.
Agile Project Leadership: Functioned as the primary Project Manager using Agile/SCRUM principles to oversee scoping, client communication, and execution for multi-faceted projects.
Marketing & SEO Integration: Integrated SEO-enhanced design, motion graphics, and content strategy to drive user acquisition and engagement across responsive web applications.
