Responsible for regional marketing leadership, AI adoption initiatives, and high-profile marketing and communications campaigns across the Northwest. Collaborated with multi-stakeholder teams and institutional clients to deliver strategic marketing solutions.

* Spearheaded enterprise-wide AI adoption, achieving a 40% reduction in production time for marketing and visual assets.

* Led presentation and branding strategy to secure PacWest, Portland, OR listing for a 30-story, 491,000 SF Class A office tower.

* Directed a complex campaign involving 11 institutional stakeholders, securing approvals for environmental signage, AI-rendered animation, digital brochure, and digital landing page for China Basin (JP Morgan).

* Redefined the narrative for Folsom Ranch, a 2,500-acre development, simplifying complex technical data into a compelling story.

* Designed and rolled out a new regional Property Marketing Branding Process, streamlining workflows that increased approval speeds and creative quality across the Northwest.

Led marketing strategies, pursuits, and brand communications for Northern California, positioning Avison Young as a leader in the commercial real estate and property consulting sector while supporting regional business objectives.

* Directed 20+ integrated marketing & communications campaigns, driving $20M in revenue by aligning cross-functional teams and ensuring market impact.

* Managed and mentored a team of three designers, securing $10M in additional revenue through enhanced brand differentiation.

* Oversaw 18+ high-stakes business presentations for property owners and asset managers, improving client retention and winning key opportunities.

* Co-founded “Conexión,” Avison Young’s first Global Hispanic and Latino ERG, growing membership to 180.

* Led strategic planning and execution for 5 annual forecast events, boosting brand engagement and generating 5+new client leads annually.

Led marketing strategies, pursuits, and brand communications initiatives that positioned Colliers as a leader in the commercial real estate sector, focusing on property marketing strategies.

* Provided strategic marketing guidance for 26 high-value business development pursuits, RFP responses, and interview coaching, contributing to increased market share and client retention, resulting in $15M in revenue.

* Developed marketing and creative strategies for 3.3M sq.ft. of commercial real estate, optimizing market positioning and market appeal to increase tenant engagement.

* Led six annual forecast event campaigns, increasing brand engagement and cross-team collaboration.

* Managed a designer and research manager while mentoring 12 project coordinators to improve workflow and campaign execution.

Recognition:

• Hermes Creative Awards, Gold Winner - 100 Hooper Email Campaign - 2017

• Colliers’ Best New Business Proposal Finalist - 100 Hooper Proposal - 2016

• Colliers’ Best Market Intelligence Initiative Finalist - Market Research iPad App - 2015

Managed digital design and creative campaigns to enhance brand awareness and user engagement.

* Led design campaigns reaching 2.5 million web visitors.

* Contributed to the launch of UCSF’s first responsive main website.

* Increased web traffic by 50% through visual storytelling and design innovation.

Recognitions:

• Hermes Creative Awards, Gold Winner - State of the University Address Poster - 2014

• Hermes Creative Awards, Gold Winner - Honorable Mention - 2014

Developed creative marketing strategies that supported revenue growth, operational expansion, and brand recognition for a global Fortune 500 company.

* Collaborated with senior leadership to create and execute 10 new business presentations, generating $10 million in revenue.

*Directed creative concepts, design, and branding for marketing projects, including presentations, events, websites, and digital campaigns.

* Designed and implemented the “Quick Start” marketing program, adopted company-wide, for marketing 20 million sq. ft. of commercial real estate across the West Coast.

Recognitions:

• CPEs Distinguished Achievement Awards: One Front St., Marketing Campaign, ‘Most Creative Repositioning Plan’ - 2012

• MarcCom Awards, Silver Winner, and Honorable Mention - 111 Sutter Street Brochure - 2011

• Ten Jones Lang LaSalle’s VIP Marketing and Design ‘Firsts’, and ‘Best Practices’ awards - 2008 - 2011