# Erika Kim > Strategic Marketing & Pursuit Leader | AEC, Built Environment & Real Estate | Brand Awareness | AI Creative Strategist | MBA Location: San Francisco Bay Area, United States Profile: https://flows.cv/erikakim Strategic marketing and pursuit leader with over 16 years of experience helping AEC, real estate, and professional services firms secure complex opportunities through effective storytelling, proposal strategy, and executive presentations. Demonstrated success supporting over $20M in revenue by collaborating with business development teams to craft winning narratives, stand out in competitive RFPs, and enhance client engagement. Extensive expertise in pursuit strategy, proposal management, brand positioning, and integrated marketing, with a focus on translating complex developments and infrastructure projects into clear, persuasive messaging. Experienced in leading high-stakes, multi-stakeholder initiatives involving more than 11 stakeholders, aligning cross-functional teams to deliver cohesive, client-ready materials under tight deadlines. Recognized for implementing AI-driven marketing workflows that increase speed, efficiency, and creative quality, positioning teams for scalable, modern growth. Collaborative “player-coach” leader who operates at both strategic and execution levels, ensuring ideas become high-impact deliverables that drive results. Bilingual (English/Spanish) DE&I advocate with a proven record of building inclusive, high-performing teams. If you are seeking someone who can connect strategy, storytelling, and innovation to drive growth, I welcome the opportunity to connect. I offer a unique combination of CRE, design, and AEC experience, enabling me to bridge strategy and storytelling across the built environment. ## Work Experience ### Senior Marketing Director, Northwest @ Newmark Jan 2025 – Jan 2026 | San Francisco Bay Area Responsible for regional marketing leadership, AI adoption initiatives, and high-profile marketing and communications campaigns across the Northwest. Collaborated with multi-stakeholder teams and institutional clients to deliver strategic marketing solutions. * Spearheaded enterprise-wide AI adoption, achieving a 40% reduction in production time for marketing and visual assets. * Led presentation and branding strategy to secure PacWest, Portland, OR listing for a 30-story, 491,000 SF Class A office tower. * Directed a complex campaign involving 11 institutional stakeholders, securing approvals for environmental signage, AI-rendered animation, digital brochure, and digital landing page for China Basin (JP Morgan). * Redefined the narrative for Folsom Ranch, a 2,500-acre development, simplifying complex technical data into a compelling story. * Designed and rolled out a new regional Property Marketing Branding Process, streamlining workflows that increased approval speeds and creative quality across the Northwest. ### Creative Director, Marketing – West U.S. @ Avison Young | US Jan 2018 – Jan 2024 | San Francisco Bay Area Led marketing strategies, pursuits, and brand communications for Northern California, positioning Avison Young as a leader in the commercial real estate and property consulting sector while supporting regional business objectives. * Directed 20+ integrated marketing & communications campaigns, driving $20M in revenue by aligning cross-functional teams and ensuring market impact. * Managed and mentored a team of three designers, securing $10M in additional revenue through enhanced brand differentiation. * Oversaw 18+ high-stakes business presentations for property owners and asset managers, improving client retention and winning key opportunities. * Co-founded “Conexión,” Avison Young’s first Global Hispanic and Latino ERG, growing membership to 180. * Led strategic planning and execution for 5 annual forecast events, boosting brand engagement and generating 5+new client leads annually. ### Senior Marketing Manager @ Colliers International Jan 2014 – Jan 2018 | San Francisco Bay Area Led marketing strategies, pursuits, and brand communications initiatives that positioned Colliers as a leader in the commercial real estate sector, focusing on property marketing strategies. * Provided strategic marketing guidance for 26 high-value business development pursuits, RFP responses, and interview coaching, contributing to increased market share and client retention, resulting in $15M in revenue. * Developed marketing and creative strategies for 3.3M sq.ft. of commercial real estate, optimizing market positioning and market appeal to increase tenant engagement. * Led six annual forecast event campaigns, increasing brand engagement and cross-team collaboration. * Managed a designer and research manager while mentoring 12 project coordinators to improve workflow and campaign execution. Recognition: - Hermes Creative Awards, Gold Winner - 100 Hooper Email Campaign - 2017 - Colliers’ Best New Business Proposal Finalist - 100 Hooper Proposal - 2016 - Colliers’ Best Market Intelligence Initiative Finalist - Market Research iPad App - 2015 ### Digital Design Lead @ University of California, San Francisco Jan 2013 – Jan 2014 | San Francisco, California, United States Managed digital design and creative campaigns to enhance brand awareness and user engagement. * Led design campaigns reaching 2.5 million web visitors. * Contributed to the launch of UCSF’s first responsive main website. * Increased web traffic by 50% through visual storytelling and design innovation. Recognitions: - Hermes Creative Awards, Gold Winner - State of the University Address Poster - 2014 - Hermes Creative Awards, Gold Winner - Honorable Mention - 2014 ### Design Manager, Strategic Marketing @ JLL Jan 2008 – Jan 2013 | Northern California (four offices) Developed creative marketing strategies that supported revenue growth, operational expansion, and brand recognition for a global Fortune 500 company. * Collaborated with senior leadership to create and execute 10 new business presentations, generating $10 million in revenue. *Directed creative concepts, design, and branding for marketing projects, including presentations, events, websites, and digital campaigns. * Designed and implemented the “Quick Start” marketing program, adopted company-wide, for marketing 20 million sq. ft. of commercial real estate across the West Coast. Recognitions: - CPEs Distinguished Achievement Awards: One Front St., Marketing Campaign, ‘Most Creative Repositioning Plan’ - 2012 - MarcCom Awards, Silver Winner, and Honorable Mention - 111 Sutter Street Brochure - 2011 - Ten Jones Lang LaSalle’s VIP Marketing and Design ‘Firsts’, and ‘Best Practices’ awards - 2008 - 2011 ## Education ### Certificate in Artificial Intelligence: Business Strategies and Applications University of California, Berkeley, Haas School of Business ### Master of Business Administration (M.B.A.) in Marketing Lynn University ### Bachelor of Fine Arts in Graphic Design San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/erikakim - Portfolio: https://www.nmrk.com/ - Portfolio: https://www.elevatesdesign.com/ --- Source: https://flows.cv/erikakim JSON Resume: https://flows.cv/erikakim/resume.json Last updated: 2026-04-13