# Erika Wajima > Product Designer | UX Researcher Location: San Francisco Bay Area, United States Profile: https://flows.cv/erikawajima I'm Erika, a Brazilian Designer based in California with 15+ years of experience designing digital products with a strong focus on user-centered research. I specialize in transforming complex challenges into intuitive and accessible experiences, especially in the healthcare and aviation sectors. My approach combines design strategy, usability testing, prototyping, and functional documentation to deliver solutions that balance user needs with business goals. Currently focused on research-driven projects, I enjoy collaborating with cross-functional teams to improve real-world journeys through evidence-based design. Let’s connect! ## Work Experience ### Lead Product Designer @ WeFit - Digital Service Design Jan 2023 – Present | Santa Clara, Califórnia, Estados Unidos • Lead a team of five designers, overseeing five key healthcare projects and delivering innovative digital solutions for healthcare professionals, including doctors and nurses. • Ensure high-quality product delivery within deadlines by prioritizing user needs and business goals through effective stakeholder collaboration. • Conduct design research, usability testing, and prototyping, ensuring alignment with design systems and best practices. • Provide remote leadership, fostering cross-functional collaboration, mentoring team members, and enhancing their skills, efficiency, and strategic vision. ### Product Designer UI/UX & Researcher @ WeFit - Digital Service Design Jan 2019 – Jan 2023 Planned and executed user interviews, research, and usability testing for digital solutions in the healthcare sector. Conducted process mapping, benchmarking, and designed component libraries and Design Systems, ensuring standardization and high-quality interface creation. ### Product Designer @ GR1D Jan 2018 – Jan 2019 | Avenida Brigadeiro Faria lima, 2391 Designed UI interfaces for both desktop and mobile platforms for APIs, developer portals, courses on design methodologies, and banking sectors. ### Designer sênior @ Brasil/CT Jan 2017 – Jan 2018 | Alphaville Designed UI interfaces for cosmetic companies across both desktop and mobile platforms. ### Product Designer @ Carrefour Jan 2015 – Jan 2016 Participated from inception to launch of e-commerce projects, including UI design for desktop and mobile platforms, and digital artwork creation. Developed and approved campaigns and printed materials ### Diretor de arte @ Fbiz Jan 2009 – Jan 2015 Art Director – 02/2011 – 02/2015 Assistant Art Director – 01/2010 – 01/2011 Intern – 04/2008 – 01/2010 Planned and created materials for advertising campaigns for social media and websites, targeting clients in education, banking, and the Unilever group. ## Education ### Bacharel em Comunicação Social in Mídias Digitais Universidade Metodista de São Paulo ### Técnico in Administração de Empresas ETEC Professor Aprígio Gonzaga ## Contact & Social - LinkedIn: https://linkedin.com/in/erikawajima --- Source: https://flows.cv/erikawajima JSON Resume: https://flows.cv/erikawajima/resume.json Last updated: 2026-04-05