# Erik Council > Visual Communicator | Business Owner | Account Manager | Lead UX/UI Digital Designer | Associate Architect | UX Developer | Marketing Specialist Location: Jersey City, New Jersey, United States Profile: https://flows.cv/erikcouncil Erik Council is a seasoned UI/UX and AI‑driven Product Design leader with over 15 years architecting intuitive, enterprise‑grade digital experiences across financial services, cloud ecosystems, and AI‑powered platforms. He brings deep expertise in prototyping, interaction design, and human‑centered design, supported by hands‑on mastery of Figma, Adobe XD, and modern design systems. His background includes designing scalable workflows across Azure‑aligned environments such as AEM, PEGA, Salesforce, and ITSM‑style systems, ensuring consistency, accessibility, and regulatory alignment. Erik’s recent work integrates emerging GenAI and agentic AI capabilities, leveraging tools like Microsoft Copilot and generative AI platforms to accelerate ideation, UX writing, and content iteration—“Leveraged emerging AI tools including Microsoft Copilot and generative AI platforms to support UX writing, ideation, and content iteration.” He has led end‑to‑end design processes, from research and usability testing to high‑fidelity prototyping, consistently delivering user‑centric solutions for cloud‑based, enterprise applications. design protocols including identifying pain points, defining product tools, developing users personas, as well as building key wireframes, and designing end-to-end UI closely, working with various other multi-disciplinary teams to achieve sprint objectives. ## Work Experience ### Lead UX/UI Designer, Project Manager, UX Developer, Partner @ GBBD LLC Jan 2024 – Present | Jersey City, New Jersey, United States • Contracted with entities such as Wholesale Payments Inc., LUX Power Energy. and AquaPlus LLC, to create Marketing materials and Sales pitches for active solicitation. Develop Campaigns in Constant Contact and also utilize the GUI for routing and Lead Prospects via Spotio app. • Directing product research & development, sourcing manufacturers. and regulation standard guides. Working with teams across product, design, and engineers to define and prioritize consumer needs, business requirements, and design objectives. • Developed responsive and accessible web applications using React.js, adhering to WCAG guidelines and ensuring compatibility with screen readers, keyboard navigation, and other assistive technologies. • Utilized TypeScript to enforce strict typing across frontend and backend code, reducing runtime errors and increasing code maintainability. • Designed and developed robust React.js applications while ensuring adherence to web accessibility standards, implementing ARIA attributes, and using semantic HTML for ADA compliance. • Utilized TypeScript to enhance code quality and maintainability, reducing runtime errors and improving developer collaboration across large codebases. • Lead the UI/UX design process from concept to execution, including wire framing, prototyping, and creating high-fidelity mockups working with Xcode, Figma, Sketch, and Adobe Creative Suite. • Experience with desktop application sutilizing 360 design strategy • Utilize findings to inform and validate design decisions via UI templates • Generate email campaigns and designed via Salesforce CRM as well as Einstein. • Define standards, conventions, and vision for cohesive yet adaptable design systems • Continuously evolve the design systems based on new insights from product, technology, and research • Craft high-fidelity visuals, prototypes, and specifications for your final design solutions. • Knowledge of typography, color, prototype, and visual storytelling. ### Senior User Experience Designer Lead-Associate Architect - UI Developer @ PNC Jan 2022 – Jan 2024 | Pittsburg, United States • Hired via Virtusa to integrate with client, PNC Bank, to design responsive credit card applications and loan applications in collaboration and project management of content strategists, developers and engineers for building a React Native, mobile first focused strategy, working with multiple crews in both consumer and business environments. React native was focused on authentication and account creations. I designed Sketch files to iterate workflows utilizing design patterns and components, utilizing best practice UX focus to create prototypes via Invision and also worked within Figma for project managers and stakeholder presentations. Upon designs, I would render SVG and PNG screens to further integrate with developers and insure margin specifications, as ell as focusing on touch gesture control within application. I created BAU error paths/msgs according to and worked with Agile development with BA in scrum environments to integrate with development teams, conducted A/B testing and user behavior via Glassbox and userinterviews.com and Google analytics for research of user groups and pain-points and bottlenecks to research the user needs. • Main design/dev tools were, Sketch/Invision, Figma, Angular8,React Native, Mural (whiteboarding) / Trello and Adobe illustrator. Maintained component vector asset libraries graphically, and developed icons for focus points, as per brand requirements, and updated existing content as required. • Handled Library design components/assets via outside agency, Tech Mahindra, with required modifications integrated Figma artboards and translated sketch into medium seamlessly and updated the legacy sketch/Invision to Figma artboard files to make compliant and up to date. • Signed an NDA regarding fintech company assets to not share with external parties for 1 year period range. ### Experience UX Lead Designer | UX/UI Digital Strategist | Associate Architect @ PNC Jan 2022 – Jan 2024 | New York, New York, United States ### Lead UX/UI Designer @ Cushman & Wakefield Jan 2019 – Jan 2022 | Greater New York City Area ### Digital Designer @ MarketAxess Jan 2018 – Jan 2019 | Greater New York City Area ### Digital Designer @ PIMCO Jan 2017 – Jan 2017 | New York, New York ### Lead Brand Designer | UX/UI Designer @ Abernathy MacGregor Jan 2016 – Jan 2016 | New York, NY ### Design Consultant @ White Ops Jan 2015 – Jan 2016 | New York City ### Senior Graphic Designer | UI Designer @ Sidley Austin LLP Jan 2010 – Jan 2015 | New York, Ny ### Multimedia Designer @ ION Media Networks Jan 2009 – Jan 2010 | Greater New York City Area ### Marketing Designer @ Disney Publishing Worldwide Jan 2008 – Jan 2009 | Greater New York City Area ### Multimedia Designer @ NYSE Jan 2006 – Jan 2008 | Greater New York City Area ### Multimedia Designer @ REALM Products LLC Jan 2005 – Jan 2006 | Greater New York City Area ## Education ### Bachelor's degree in Computer Science Binghamton University ### High School Diploma Mount Vernon High School ## Contact & Social - LinkedIn: https://linkedin.com/in/erikcouncil - Portfolio: https://erik-council.webflow.io/home-9/home-1 --- Source: https://flows.cv/erikcouncil JSON Resume: https://flows.cv/erikcouncil/resume.json Last updated: 2026-03-31