Back at it again. Consulting. Freelance. Fractional. Whatever you want to call it.

**Everything is a design decision**

• Led redesign of core reporting features, driving customer retention and new customer acquisition.

• Delivered a long-term roadmap and product vision to position Watershed as a leader in sustainability reporting

• Designed and launched AI-driven experiments

• Received the "Golden Duck" award for exemplifying customer obsession in Q3 '24

• Led the design of a new pricing and packaging bundle, projected to generate $XXM additional ARR

• Directed multiple designers to illustrate part of Zapier's 2023 north star product vision

• Developed and implemented Zapier's first product design career growth framework

• Hired 2 designers

• Promoted 3 designers

• Shipped a workflow redesign resulting in 90% increase in implementation rates

• Implemented process improvements leading to a 36% improvement in design's Culture Amp engagement score

• Developed and implemented Mixpanel's first product design leveling guide

• Hired 5 designers

• Launched a new product suite (data governance) and feature set throughout the product