# Erin Dang

> Staff Product Designer | Tactical design & product strategist

Location: San Francisco, California, United States
Profile: https://flows.cv/erindang

Great design impacts both the users and the business. This has been my design philosophy for 10+ years shipping products in e-commerce, video streaming, enterprise SaaS, and video games entertainment.

I lead design through systems thinking, holistic design with data, and structured cross-functional collaboration on business-critical problems.

My highlights
Led Autodesk's multi-year education platform redesign, resulting in a 10% engagement lift, 2% conversion boost, and 10% increase in downloads for over 4 million global users.
Designed Rakuten's foundational shopping experience, a system that's still in use and iterated on a decade later.
Launched the Wild Beyond mobile game and was featured as 'Game of the Day' on Apple's App Store.

What I'm looking for next
Contribute to work that's design-driven and impactful for both the business and users.
Leading and creating a team environment that's respectful, collaborative, and competent in delivering results.
Autonomy and creative freedom to define my work.

Email - erindangg@gmail.com
Portfolio - www.erindang.com

## Work Experience
### Senior User Experience Designer @ Apple
Jan 2025 – Present | San Francisco Bay Area

### Staff Product Designer @ Autodesk
Jan 2022 – Jan 2025 | San Francisco Bay Area
Led the multi-year, end-to-end strategy, and redesign of Autodesk’s education platform, serving over 4 million users globally.

Drove a 10% engagement lift, 2% conversion boost, and 10% increase in downloads by partnering with executive stakeholders to define goals and deliver features.

Led multiple education initiatives through research, workshops, and cross-functional collaboration. Shaped roadmap priorities and strengthened organization's understanding of education user base.

Influenced cross-functional teams beyond my immediate team to incorporate education-focused features into their existing workstreams. Expanded support for education users across Autodesk’s broader product ecosystem.

### Senior Product Designer @ Caffeine
Jan 2020 – Jan 2022 | Redwood City, California, United States
Designed engagement-driven product experiences across web and mobile platforms, directly impacting revenue and retention metrics.

Led design for gamification and engagement initiatives across web, iOS, and Android, resulting in a 3% revenue lift and a 33% boost in user engagement.

Collaborated with executives and cross-functional partners to optimize user activation, onboarding, and retention flows.

Accelerated the product development cycle by introducing agile design methodologies, cutting ideation-to-implementation timelines from months to weeks.

### Founding Product Designer @ Pathlight
Jan 2019 – Jan 2020 | San Francisco Bay Area
Founding designer partnering with executive leadership to define product vision, drive 
product-market fit, and shape company branding. 

Designed and launched net-new features to support an all-in-one platform strategy. 
Created testing and iteration methodologies that established a scalable product experience.

Contributed to Pathlight’s successful transition from stealth to public launch through user research, marketing, and visual identity efforts.

### Product Designer @ Pocket Gems
Jan 2016 – Jan 2019 | San Francisco Bay Area
Designed award-winning mobile gaming experiences and established scalable UX processes within the studio.

Designed and launched Wild Beyond, a mobile game featured as ‘Game of the Day’ on Apple’s App Store.

Led end-to-end design implementation, from concepting in-game experiences to production integration within the game engine.

Founded the studio’s first formalized user research and usability testing processes, fostering a user-centric development culture across game teams.

### Product Designer @ Rakuten
Jan 2012 – Jan 2015 | San Francisco Bay Area
Redesigned core web experiences at Ebates, driving conversion and brand modernization during the lead-up to Rakuten’s $1B acquisition.

Led the complete redesign of the web platform and brand identity, achieving a 20% conversion rate increase, improved customer effort scores (CES), and enhanced SEO performance.

Instituted new cross-functional collaboration practices between design and engineering teams.

Created the company’s first component-based design system, establishing scalable design practices still used by Rakuten today.


## Education
### Bachelor’s Degree in Psychology
University of California, Davis


## Contact & Social
- LinkedIn: https://linkedin.com/in/erindang
- Portfolio: https://www.erindang.com

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Source: https://flows.cv/erindang
JSON Resume: https://flows.cv/erindang/resume.json
Last updated: 2026-04-13