Experience
2022 — Now
United States
Independent Contractor | Market Strategy, Product Design & Retail Planning
* Provide market research, analytics, and category strategy for private and pivot-stage companies developing programs for major big-box retailers
* Lead creative and category strategy for Inline Party programs designed to scale into front-of-store retail environments
* Translate vendor vision into guest-centric product and design direction across bags, wrap, tissue, stationery, party favors, and curated party collections
* Identify white-space opportunities and viral-potential concepts through trend analysis, competitive audits, and consumer behavior insights
* Collaborate cross-functionally with founders, merchants, product teams, and global factories to deliver fully packaged, retail-ready assortments
* Align creative ambition with pricing architecture, SKU planning, margin targets, and retail execution constraints
2025 — 2025
2025 — 2025
San Francisco Bay Area
* Owned end-to-end product development for pet harnesses, collars, leashes, and apparel across Walmart, Target, TJX and Ross
* Reduced factory revisions 25% and improved approval timelines 30%.
* Supported multi-million-dollar wholesale programs through forecast-driven SKU planning.
* Created detailed line pass notes to build technical packs for factory handoff ensuring design details pass in quality testing for animal safety.
Brand Portfolio: SportPet® | Kitty City® | Jupiter® | Chew King® | Harry Barker® | Mission Pets® | Mammoth Pet Products®
2022 — 2024
2022 — 2024
Boston, Massachusetts, United States
* Lead comprehensive product research identifying trademarks, patents, and market dynamics to ensure optimal value, quality and quantity within a 3-month pitch-to-launch timeframe.
* Successfully launched an average of 100 products annually on E-Commerce platforms (Amazon, Shopify, Wayfair) and Retail (Wal-Mart), contributing to a $2M year-over-year growth in divisional brand profit.
* Produced CAD designs for mold development and provided master art files for product graphic assets to factories, facilitating efficient creative communication across internal brands and for mass production.
* Managed product testing process, including requesting and testing factory samples, communicating purchase order decisions and ensuring compliance with various tests (food safety, Prop 65, TRA).
* Oversaw new product setups, collaborating with various teams and determining product branding. Also collaborated during Target HUB pitches to ensure a clear understanding of the product scope.
* Improved communication within internal teams as a creative editor by refining listing copies, content, and product packaging to enhance user experience and appeal, aligning with customer expectations and aesthetic preferences.
* Uploaded all necessary assets for new product listings on Amazon, including keywords, PDPs, and copy. * * Obtained SDS documents as needed.
* Approved final production photos, quality check reports, and advised on shipping and photography plans. Ensured Target HUB accurately reflected launch data and final ROI, co-leading and documenting Post Launch Performance Reviews for continuous improvement.
2021 — 2022
2021 — 2022
* Worked closely with designers and Licensing Collaborations to produce desired product.
* Spearheaded market research, Pre resourcing with vendors, trend reports and analyzed previous production for all development.
* Created and managed Tech Packs sent to overseas vendors for all Home good products.
* Oversaw all comments for protos from design to website launch, aiding in organizing the warehouse and * Copy information for the website.
* Negotiated costing and units, defining packaging and shipping to track landed costs for each product.
2019 — 2020
San Francisco Bay Area
· Collaborate with Design and Sales Director exchanging ideas and develop on-brand and trend-right product assortment.
· Executing monthly markets with technical packages in PLM and EBS, creating flat sketches and communicating with technical design basic blocks, specs, fabrication and trims.
· Closely working with domestic and overseas vendors to develop trims, fabrications, prints, and accessories based on season and color pallet.
· Organizing and overseeing teams for production, managing schedules, preparing costing, fittings and component preparation.
Education
FIDM
Associate of Arts (AA)
Diablo Valley College
Associate of Arts (AA)
Paris Beauty College