# Erin Hendershot > Senior UX Designer at Fidelity Investments Location: New York City Metropolitan Area, United States Profile: https://flows.cv/erinhendershot A New York based UX designer keen on diving into the "whys" of human behavior and crafting design solutions that not only provide visually stimulating aesthetics and clean UI, but an intuitive, functional, and streamlined experience that advocates for all users and their needs. Skills: UX Design, UI Design, Product Design, UX Research, Interaction Design, User Flows, User Interviews, User Surveys, Usability Testing, Information Architecture, Enterprise Design Thinking, Business Analysis, Competitive and Comparative Analyses, Heuristic Evaluations, Data Synthesis, Persona Development, Collaborative Problem Solving, Journey Mapping, Sketching, Wireframing, Rapid Prototyping, Mockups, Visual Design, User Empathy, Presentation skills, Customer Experience Software: Figma, Adobe Photoshop, Optimal Workshop, Whimsical, Lucid App, Optimal Workshop, Zendesk, Confluence, Jira, Mural, Miro, UserTesting ## Work Experience ### Senior UX Designer @ Fidelity Investments Jan 2025 – Present ### UX Designer @ Fidelity Investments Jan 2022 – Jan 2025 | New York City Metropolitan Area I am the design lead supporting the BillPay product within Personal Investing, specializing in mobile design. (Previously the design lead for both the Membership and Referrals squads in the Prospect Digital Experience). I lead design direction, mapping, and execution while partnering with product managers, development, UX research and content strategy. ### UX Designer/Information Architect @ Fidelity Investments Jan 2021 – Jan 2022 | Remote in New York, NY I am a design lead for Fidelity’s current Financial Wellness ‘Checkup’ redesign in NetBenefits. I hold weekly cross-functional design sessions, while collaborating with product managers and development to define requirements and present designs to leadership. In addition to helping guide design direction, I am involved in journey mapping, creating wireframes, interactive prototypes, aiding content strategy and UX research. Outside of my immediate role, I am also a founding member of my product area’s Financial Wellness Associate Committee. Awarded Q2 2022 Excellence in Action Award for Thinks and Works Across Fidelity for the creation and design of Fidelity’s ‘Fidbits’ monthly marketing newsletter. ### UX/UI Designer @ Unknown Jan 2020 – Jan 2021 | Remote ### UX Consultant @ Eco-School Network Jan 2021 – Jan 2021 | Remote Facilitated information architecture redesign of the non-profit organization’s website to increase volunteer and donation influx. Administered user surveys, usability tests of current and proposed desktop designs, and reported results. Synthesized data from both open and closed card sorting, affinity mapping, and past yearly donation earnings, and more. Provided business analysis to both executive director and program manager of Eco-School Network. Prototyped and designed a streamlined UI experience. ### UX Designer @ Clipboard Health Jan 2020 – Jan 2020 During a three-week design sprint, I conducted extensive user research that synthesized user surveys, user interviews, competitive and comparative analyses, site evaluations, and usability testing to define problem scope. Designed and created a customizable ‘shopping experience’ for both desktop and mobile web for prospective Clipboard Health healthcare professionals to browse for applicable job listings near them. ### Sales Supervisor & Stylist @ Zadig & Voltaire Jan 2019 – Jan 2020 | New York, New York, United States Curated captivating floor designs and window displays to attract customers to new product. Supervised sales team of 5 employees to meet and exceed daily sales goals. Ensured the store’s merchandising design aligned with store goals and increased profit. Developed core relationships with local and national clients. Collected 35+ qualitative client feedback daily relating to price points, inventory, and satisfaction. Maintained daily 60%-70% conversion rate. ### Sales Representative & Operations Coordinator @ Koio Jan 2018 – Jan 2019 | New York, New York, United States Enhanced the customer's experience by providing in-depth product knowledge. Developed new unique visual displays that attract customers to a desired product. Managed stock, replenishment, and organization of inventory with accuracy and efficiency. Curated digital personalized look-books for clients of products that fit their specific needs. Successfully hit and maintained store sales goal of $85k-$100k monthly. ### Sales and Marketing Coordinator @ HomeAdvisor Jan 2017 – Jan 2018 | New York, New York, United States Used consultative selling skills to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales. Built relationships with key decision makers and matching customers with the right solution for their needs. Analyzed home improvement market and provided feedback to assist executives. Maintained 100% account acquisition and retention while managing approved accounts. Made 150+ calls per day and exceeded 3 hours of talk time with prospective clients. ### Brand Ambassador @ Uber Jan 2016 – Jan 2017 | New York, New York, United States Provided competitive intelligence analysis reports on competing platforms by conducting market research, drawing comparisons between competing products on the basis of features, advantages, unique qualities, price, preferences, etc. Reported market activities and trends on a daily basis. Generated brand awareness by educating customers on benefits of using Uber (promotions, discounts, credits). ## Education ### User Experience Design Immersive in UX Design General Assembly ### Cinematography and Film/Video Production Borough of Manhattan Community College ### Art/Art Studies in General College of Southern Nevada ## Contact & Social - LinkedIn: https://linkedin.com/in/enhdesign - Portfolio: https://www.erinhendershot.design --- Source: https://flows.cv/erinhendershot JSON Resume: https://flows.cv/erinhendershot/resume.json Last updated: 2026-03-29