Leading Product Design for the Growth Tribe redefining the member journey across web and app

Helping multiple early-stage, AI-native companies validate ideas and bring consumer apps to market

My team at Reforge develops learning and productivity solutions that enable product and growth operators to do the best work of their career. I lead a team of 12 across Product Management and Design, responsible for organizational leadership of the product organization from strategy to execution.

Led Product Design (6), Marketing Design (1), and most recently Product Management (5)

Created and delivered the H2 2024 Product Strategy & Vision, managing its company-wide rollout

Guided the product organization through a strategic shift from a learning-focused to a productivity-focused product through AI product development

Conducted workshops ranging from small executive sessions to company-wide offsite workshops

Developed and implemented a product quality rubric to enhance the standards within the product organization

Led a complex, cross-functional project to unify two products into a single cohesive solution, aligning with company strategy and vision

Designed our proprietary learning platform

Built a Product Design Team from scratch (0-8)

Executed a rebrand of the product

Lead the team in building many net-new, zero-to-one features

Championed "voice of the customer" across the company

Lead executive visioning exercises to inspire and align the company tops down

Peers included VP Product and VP Engineering & reported to the CTO