• Redesigned path-to-purchase experience that brought in additional revenue

• Redesigned and streamlined digital experience for new product launches that resulted in increased conversion

• Lead the company's user research efforts and trained team members in research best practices

• Helped define and evolve the product design process in the organization

• Mentored junior team members in UX/UI design

• Mentored students on their journey to becoming professional Product Designers

• Conducted 1:1 sessions that aim to strengthen student knowledge of design best practices

• Educated students about user research, UX/UI process, and front-end development

• Redesigned account registration form that resulted in 2.5 million revenue increase

• Led UX and UI design on the responsive account dashboard and shopping personalization projects

• Spearheaded the implementation of the Object-Oriented UX initiative across the company

• Partnered with Business and Engineering stakeholders to define product vision and roadmap

• Collaborated with User Researchers to conduct usability studies

Design

Lead the company’s design initiatives from concept to launch. Leveraged best practices and patterns to solve usability problems and deliver top-of-the-line experience to the customers.

Prototyping

Facilitated brainstorming and planning sessions to define user needs, conceptualize, and generate ideas. Created UX workflows, wireframes, and interactive prototypes.

Research

Conducted user testing to validate assumptions and receive feedback. Designed and lead studies, captured results, and helped define roadmaps for future interactions.

Leadership

Lead the company’s technical writing department to produce a wide range of user assistance materials for SaaS and mobile applications. Interviewed and hired team members. Trained new writers on the company's process and software tools.

Usability

Applied usability principles to user assistance materials to ensure they meet customer needs and provide value. Participated in product design sessions and offered feedback on usability and feasibility of prototypes. Wrote UI copy and content.

Communication

Worked on multi-faceted teams of product owners, designers, software engineers, and marketing communicators to gather information. Initiated and maintained dialogues with partners through face-to-face meetings, conference calls, and screen sharing sessions.

Content Strategy

Determined deliverables required for each release. Established content timelines, defined milestones, and facilitated review and launch processes.

Content Development

Translated complex technical information to user-friendly materials for a variety of audiences, from engineers to medical professionals.

Design

Worked closely with visual and UX designers to produce compelling and easy-to-use interfaces.

Mobile

Worked on multiple mobile products to assist with design, copy, and flow. Developed user assistance materials and onboarding tours for mobile apps.

UI Copy

Wrote text for interface surfaces such as screen content, on-screen help, and information messages.