# Erin Theoharis > Sr. Product Designer at Coalition, Inc. Location: San Francisco, California, United States Profile: https://flows.cv/erintheoharis My goal is to design experiences that make customers happy and help businesses grow. ## Work Experience ### Sr. Product Designer @ Coalition, Inc. Jan 2022 – Present ### Product Designer @ Coalition, Inc. Jan 2020 – Jan 2022 ### Product Designer @ Funding Circle US Jan 2020 – Jan 2020 | San Francisco Bay Area ### UX/UI Designer @ Madison Reed Jan 2018 – Jan 2020 | San Francisco Bay Area - Redesigned path-to-purchase experience that brought in additional revenue - Redesigned and streamlined digital experience for new product launches that resulted in increased conversion - Lead the company's user research efforts and trained team members in research best practices - Helped define and evolve the product design process in the organization - Mentored junior team members in UX/UI design ### Design Mentor @ Bloc Jan 2018 – Jan 2019 - Mentored students on their journey to becoming professional Product Designers - Conducted 1:1 sessions that aim to strengthen student knowledge of design best practices - Educated students about user research, UX/UI process, and front-end development ### UX Designer @ Macy's Jan 2015 – Jan 2018 | San Francisco Bay Area - Redesigned account registration form that resulted in 2.5 million revenue increase - Led UX and UI design on the responsive account dashboard and shopping personalization projects - Spearheaded the implementation of the Object-Oriented UX initiative across the company - Partnered with Business and Engineering stakeholders to define product vision and roadmap - Collaborated with User Researchers to conduct usability studies ### UX Designer @ Fract Jan 2014 – Jan 2015 | San Francisco Bay Area Design Lead the company’s design initiatives from concept to launch. Leveraged best practices and patterns to solve usability problems and deliver top-of-the-line experience to the customers. Prototyping Facilitated brainstorming and planning sessions to define user needs, conceptualize, and generate ideas. Created UX workflows, wireframes, and interactive prototypes. Research Conducted user testing to validate assumptions and receive feedback. Designed and lead studies, captured results, and helped define roadmaps for future interactions. ### Technical Writing Manager @ Intermedix Jan 2013 – Jan 2015 Leadership Lead the company’s technical writing department to produce a wide range of user assistance materials for SaaS and mobile applications. Interviewed and hired team members. Trained new writers on the company's process and software tools. Usability Applied usability principles to user assistance materials to ensure they meet customer needs and provide value. Participated in product design sessions and offered feedback on usability and feasibility of prototypes. Wrote UI copy and content. Communication Worked on multi-faceted teams of product owners, designers, software engineers, and marketing communicators to gather information. Initiated and maintained dialogues with partners through face-to-face meetings, conference calls, and screen sharing sessions. Content Strategy Determined deliverables required for each release. Established content timelines, defined milestones, and facilitated review and launch processes. ### Technical Writer @ Intermedix Jan 2011 – Jan 2013 Content Development Translated complex technical information to user-friendly materials for a variety of audiences, from engineers to medical professionals. Design Worked closely with visual and UX designers to produce compelling and easy-to-use interfaces. Mobile Worked on multiple mobile products to assist with design, copy, and flow. Developed user assistance materials and onboarding tours for mobile apps. UI Copy Wrote text for interface surfaces such as screen content, on-screen help, and information messages. ### Technical Writer @ Management Science Associates Jan 2010 – Jan 2010 ### Graduate Assistant @ Slippery Rock University Jan 2008 – Jan 2010 ## Education ### Intro to Graphic Design in Typography, Continued Studies Program California College of the Arts ### Human Computer Interaction in online course UC San Diego ### M.A. in Professional Writing Slippery Rock University ## Contact & Social - LinkedIn: https://linkedin.com/in/theoharise - Website: http://serdechna.com --- Source: https://flows.cv/erintheoharis JSON Resume: https://flows.cv/erintheoharis/resume.json Last updated: 2026-02-23