• Drove a 93% membership renewal rate (7% YoY increase) and $14k in incremental revenue by architecting a personalized member hub that centralized ticketing and account management for a streamlined UX.

• Reversed a 29% decline in user engagement by consolidating fragmented mobile app personas into a unified SAP Center Experience. Informed by a competitor analysis of 15+ pro sports apps and 3 mapped user journeys, the redesign drove a 164% increase in total users and a 16% boost in views within the first year of launch.

• Spearheaded the strategic redesign and relaunch of four Sharks Sports & Entertainment properties, including sapcenter.com, transitioning outdated platforms into WCAG 2.1 compliant sites. Managed external vendor partnerships and cross-functional teams to overhaul site architecture, reducing navigation complexity and ensuring brand consistency across the entire digital portfolio.

• Fueled the production and shipment of over 7,500 products across North America, crafting over 200 distinctive designs.

• Scaled our product reach by entering the wholesale market in 2022, with placements in over 20 stores nationwide.

• Collaborated with cross-functional teams to conceptualize and implement a website redesign, resulting in significant traffic and download growth.

• Boosted blog subscribers by 2.5x year-over-year and tripled demo requests through strategic efforts.

• Enhanced lead management within HubSpot by implementing workflows, reports, and properties to organize over 10,000 leads efficiently.

• Spearheaded a multi-channel content promotion campaign for webinars, resulting in a significant 70% increase in registrations.

• Successfully grew website traffic by 18.9% in just three months through strategic social media expansion and email optimization initiatives that improved open and click-through rates.

• Edited and uploaded blog posts to the WordPress site, ensuring high-quality content for the audience.

• Created product pages and materials to enhance the user experience.

• Built targeted email lists and crafted compelling emails within HubSpot.

• Tracked data across various platforms to gain insights and improve marketing strategies.

• Designed engaging print and digital materials for event promotion and communication.