San Jose, California, United States
• Drove a 93% membership renewal rate (7% YoY increase) and $14k in incremental revenue by architecting a personalized member hub that centralized ticketing and account management for a streamlined UX.
• Reversed a 29% decline in user engagement by consolidating fragmented mobile app personas into a unified SAP Center Experience. Informed by a competitor analysis of 15+ pro sports apps and 3 mapped user journeys, the redesign drove a 164% increase in total users and a 16% boost in views within the first year of launch.
• Spearheaded the strategic redesign and relaunch of four Sharks Sports & Entertainment properties, including sapcenter.com, transitioning outdated platforms into WCAG 2.1 compliant sites. Managed external vendor partnerships and cross-functional teams to overhaul site architecture, reducing navigation complexity and ensuring brand consistency across the entire digital portfolio.