# Erin Tucci

> UX Designer | Designing the Invisible Moments

Profile: https://flows.cv/erintucci

User Experience Designer with 5+ years of experience delivering end-to-end solutions in high-velocity startup and sports environments. Expert at translating complex user flows into invisible, friction-less experiences across web and mobile. Proven track record of transforming digital products into high-performing business assets that drive measurable engagement and revenue growth.

## Work Experience
### UX Designer @ San Jose Sharks
Jan 2022 | San Jose, California, United States
• Drove a 93% membership renewal rate (7% YoY increase) and $14k in incremental revenue by architecting a personalized member hub that centralized ticketing and account management for a streamlined UX.
• Reversed a 29% decline in user engagement by consolidating fragmented mobile app personas into a unified SAP Center Experience. Informed by a competitor analysis of 15+ pro sports apps and 3 mapped user journeys, the redesign drove a 164% increase in total users and a 16% boost in views within the first year of launch.
• Spearheaded the strategic redesign and relaunch of four Sharks Sports & Entertainment properties, including sapcenter.com, transitioning outdated platforms into WCAG 2.1 compliant sites. Managed external vendor partnerships and cross-functional teams to overhaul site architecture, reducing navigation complexity and ensuring brand consistency across the entire digital portfolio.

### Owner, Designer @ Erin Tucci Designs
Jan 2020 – Jan 2025 | Los Gatos, California, United States
• Fueled the production and shipment of over 7,500 products across North America, crafting over 200 distinctive designs.
• Scaled our product reach by entering the wholesale market in 2022, with placements in over 20 stores nationwide.

### Marketing Associate @ Baffle, Inc.
Jan 2020 – Jan 2022 | Santa Clara, California
• Collaborated with cross-functional teams to conceptualize and implement a website redesign, resulting in significant traffic and download growth.
• Boosted blog subscribers by 2.5x year-over-year and tripled demo requests through strategic efforts.

### Marketing and Design Consultant (FT) @ Baffle, Inc.
Jan 2019 – Jan 2020 | Santa Clara, California
• Enhanced lead management within HubSpot by implementing workflows, reports, and properties to organize over 10,000 leads efficiently.
• Spearheaded a multi-channel content promotion campaign for webinars, resulting in a significant 70% increase in registrations.
• Successfully grew website traffic by 18.9% in just three months through strategic social media expansion and email optimization initiatives that improved open and click-through rates.

### Design Consultant (PT) @ Baffle, Inc.
Jan 2019 – Jan 2019 | Santa Clara, California
• Edited and uploaded blog posts to the WordPress site, ensuring high-quality content for the audience.
• Created product pages and materials to enhance the user experience.
• Built targeted email lists and crafted compelling emails within HubSpot.
• Tracked data across various platforms to gain insights and improve marketing strategies.
• Designed engaging print and digital materials for event promotion and communication.

### Head Server, Hostess @ The Pastaria & Market
Jan 2017 – Jan 2019 | Los Gatos, California
•  Managed 90 customer relations and care, and assisted other servers as needed.

### Web Design Intern @ The Pastaria & Market
Jan 2018 – Jan 2018 | Los Gatos, California
• Enhanced website design, resulting in a 57% increase in organic search traffic.
• Leveraged Squarespace to optimize website functionality while maintaining brand consistency and information accuracy.

### Web Design Contractor @ Robert Half
Jan 2019 – Jan 2019 | San Jose, California
Through Robert Half, I had the opportunity to work with a client in the manufacturing industry. I reorganized their site map and made their pages cohesive while giving them a new site in WiX.

### Web Design and Marketing Intern @ Screen Solutions
Jan 2018 – Jan 2018 | Campbell, CA
• Implemented localized SEO strategies during website redesign, driving a 66% increase in organic traffic.
• Generated 87 qualified leads from organic search within four months, demonstrating the effectiveness of the website redesign.

### Graphic Design Intern @ Creative Drinks, Inc.
Jan 2017 – Jan 2018 | Campbell, California
•  Increased website sales conversion rate from 0% to an industry average
•  Sourced second highest traffic to website through best SEO practice integration
•  Maintained a 40% customer retention rate through a targeted website content

### Graphic Design Intern @ Integrated Media Group
Jan 2017 – Jan 2017 | Johnston, Rhode Island
• Developed responsive logo designs
• Conceptualized presentation design
• Constructed landing pages using Unbounce 
• Organized email campaigns
• Illustrated marketing items


## Education
### Master of Science - MS
University of San Francisco

### Johnson & Wales University
Johnson & Wales University


## Contact & Social
- LinkedIn: https://linkedin.com/in/erintucci
- Portfolio: https://www.erintucci.com
- Portfolio: https://erintucci.com
- Email: mailto:etucci21@me.com

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Source: https://flows.cv/erintucci
JSON Resume: https://flows.cv/erintucci/resume.json
Last updated: 2026-04-17