Built and optimized frontend, improving chat and workspace interfaces

Implemented integrations (GA4, Google Sheets, HubSpot, FB Ads) with oAuth

Designed file selection, date range selector, and AI-generated code display

Refactored frontend code for better performance and maintainability

Led branding efforts: logo, fonts, colors, and product messaging

Enhanced product presentation and user experience through design and research

Pioneered the buddy mechanic, lifting 7-day conversion by 28% and day-one retention by 13%

Systematized buddy mechanic, boosting various feature usage by 50%

Redesigned sign-up flow increasing revenue by $2MM

Expanded the multi-platform design system

Led design architecture on next-gen reading platforms

Led cross-functional brainstorming sessions for feature ideation

Directed art direction for reading buddy

Led design critique sessions

Led design on a new kid-friendly coding paradigm

Empowered kids to code & control a physical robot

Collaborated across pods

Helped define design tokens for the design system

Implemented responsive, cross-platform designs in Unity3D

Led small agile teams to successful app updates

Led the team that won first place at a company-wide hackathon

Key designer on flagship app (over 100 million downloads)

Led product design on revenue-generating avatar system

Led full visual design from 0-1 on many apps

Game concept, prototyping, and production

Helped design games on other pods (Avengers Alliance, Tiny Death Star)

Implemented responsive, cross-platform designs in Unity3D