# Ernest Liu

> Lead Product Designer & Software Engineer. Key contributor in 5 startups, 2 acquisitions. Crazy about EdTech & AI technologies.

Location: San Mateo, California, United States
Profile: https://flows.cv/ernest

I'm a multi-disciplinary designer who obsesses over world-eating products. There's nothing better than working with talented individuals to shatter engagement and business goals.

Working on something big? Let’s talk!

## Work Experience
### Founding Product Designer, Software Engineer @ PlayMath.org
Jan 2025 – Present

### Frontend Engineer / Head of Design @ Soleda
Jan 2024 – Jan 2025
• Shaped AI-powered B2B experiences at Soleda
• Built and optimized frontend, improving chat and workspace interfaces
• Implemented integrations (GA4, Google Sheets, HubSpot, FB Ads) with oAuth
• Designed file selection, date range selector, and AI-generated code display
• Refactored frontend code for better performance and maintainability
• Led branding efforts: logo, fonts, colors, and product messaging
• Enhanced product presentation and user experience through design and research

### Lead Product Designer @ Epic! Kids
Jan 2019 – Jan 2024
• Spearheaded a new reading paradigm to lift engagement metric by a record 18%
• Pioneered the buddy mechanic, lifting 7-day conversion by 28% and day-one retention by 13%
• Systematized buddy mechanic, boosting various feature usage by 50%
• Redesigned sign-up flow increasing revenue by $2MM
• Expanded the multi-platform design system
• Led design architecture on next-gen reading platforms
• Led cross-functional brainstorming sessions for feature ideation
• Directed art direction for reading buddy
• Led design critique sessions

### Senior Product Designer @ Wonder Workshop
Jan 2017 – Jan 2019 | San Mateo, CA
• Introduced narrative-driven tutorials to lift engagement
• Led design on a new kid-friendly coding paradigm
• Empowered kids to code & control a physical robot
• Collaborated across pods
• Helped define design tokens for the design system
• Implemented responsive, cross-platform designs in Unity3D
• Led small agile teams to successful app updates
• Led the team that won first place at a company-wide hackathon

### UI/UX Designer @ Disney Interactive
Jan 2009 – Jan 2016 | Palo Alto
• Key designer on over a dozen #1 App Store Hits
• Key designer on flagship app (over 100 million downloads)
• Led product design on revenue-generating avatar system
• Led full visual design from 0-1 on many apps
• Game concept, prototyping, and production
• Helped design games on other pods (Avengers Alliance, Tiny Death Star)
• Implemented responsive, cross-platform designs in Unity3D

### Freelance Designer - 2D & 3D @ Pixel Sage
Jan 2002 – Jan 2009
Passionate graphic artist exploring various digital mediums for many clients. Work primarily focused on icon creation, user interface and experience, and websites.


## Education
### Bachelor of Science (B.S.) in Media Arts & Animation
The Art Institute of California


## Contact & Social
- LinkedIn: https://linkedin.com/in/pixelsage
- Website: https://www.pixelsage.com

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Source: https://flows.cv/ernest
JSON Resume: https://flows.cv/ernest/resume.json
Last updated: 2026-02-23