# Esin Arsan Karasabun > Design Leadership at Lyft Location: San Francisco Bay Area, United States Profile: https://flows.cv/esin ## Work Experience ### Head of Design and UX Research • Driver Experience & Verticals @ Lyft Jan 2025 – Present | San Francisco Bay Area I lead Product Design, UX Research, and Community teams focused on creating safe, efficient, and intuitive products that help Lyft Drivers make a living and have the best possible experience on our platform. I also oversee the Design and UX Research teams for our Verticals, driving smooth and reliable experiences across Airports, Scheduled Rides, and Events & Venues for both Riders and Drivers. ### Senior Product Design Manager • Driver Experience, Verticals, Fleets @ Lyft Jan 2023 – Jan 2025 | San Francisco Bay Area I lead the Driver product design team at Lyft, overseeing a team of eleven product designers and one product design manager. My team is responsible from designing safe, efficient, and intuitive products that help drivers make a living, ensuring they have the best experience when using Lyft. ### Product Design Manager • Driver Experience @ Lyft Jan 2022 – Jan 2023 | San Francisco, California, United States ### Product Design Manager & Staff Product Designer (ICM) • Driver Growth @ Lyft Jan 2020 – Jan 2022 | San Francisco, California, United States ### Staff Product Designer @ Lyft Jan 2020 – Jan 2020 | San Francisco, California, United States ### Service and Interaction Design Lead @ Fjord Jan 2018 – Jan 2019 | San Francisco, California Fjord, part of Accenture Interactive, is a design and innovation consultancy that reimagines and redefines people’s relationships with the digital and physical worlds. By combining a human-centered approach with robust methodology, Fjord makes complex systems simple and elegant for the world’s leading brands. As a Service and Interaction Design Lead, I was responsible for framing our team's approach, ensuring quality, and driving a human-centered design process while guiding fellow team members across all phases of product/service development. In addition to being a hands-on lead for the research and design activities, I led the communication of our process and solutions to partners and clients, and managed team motivation and morale. I contributed to business development by shaping proposals and POVs. I was also the career counselor/line manager of 4 Fjordians. ### Senior Service and Interaction Designer @ Fjord Jan 2016 – Jan 2018 | San Francisco, California ### Service and Interaction Designer @ Fjord Jan 2014 – Jan 2016 | Istanbul, Turkey ### User Experience Designer and Researcher @ I-AM Jan 2011 – Jan 2014 | Istanbul, Turkey I-AM is a multi-disciplinary design agency and brand experience consultancy with offices in London, Istanbul, Mumbai, and Dubai. I-AM specializes in creating people-inspired experiences and services at the intersection of physical and digital worlds. With real customer insights driving all the creative work, I-AM delivers brand experiences that resonate with consumers on an emotive level. As one of the first members of the Insight & Digital team, I was part of our transformation from a tiny start-up into one of Istanbul's largest experience design teams. As an individual contributor and a team lead, I worked on creating services, products, and spaces that put people first across the banking, telecommunications, and retail industries. As part of my role, I planned and conducted research and synthesis. I translated insights into interaction models, wireframes, user flows and information architecture. I prototyped concepts at varying fidelities to communicate the design intent. I validated our designs by planning and facilitating usability studies. For the projects I led, I carried out day-to-day client communications and presented our work at key milestones. Additionally, I scoped projects and created proposals and POVs for pitches. ### Service Designer and Researcher (Coop) @ Center for Innovation at Mayo Clinic Jan 2011 – Jan 2011 | Rochester, Minnesota Area The Mayo Clinic Center for Innovation (CFI), embedded within Mayo Clinic, was established in 2008, becoming the first and largest healthcare innovation center working within a major academic medical center to employ a team of in-house designers. Under the banner of the Mayo Clinic motto, “the needs of the patient come first,” it offers a multidisciplinary team to turn innovative ideas for medical practice into practical solutions that change how patients receive health care — a medical transformation. During my time here, I partnered with clinicians, technologists, project managers, service designers, hospital staff members and patients to undertake projects including reimagining the outpatient practice and exploring ways to integrate palliative care in the patient care plan, with the overall mission to transform the experience and delivery of health care. ### Assistant Designer @ Readymade Projects | Stephen Burks Jan 2011 – Jan 2011 | Greater New York City Area I assisted the design and physical creation of the “Stephen Burks: Man Made” exhibition at the Studio Museum in Harlem (03/2011–06/2011) and studio’s various commercial design projects. ### Interior Architect @ Esin Arsan Jan 2007 – Jan 2008 | Ankara, Turkey I designed and executed the interior design of the newborn outpatient clinic at Ankara University Faculty of Medicine Cebeci Hospital. ## Education ### Master's degree in Industrial Design Pratt Institute ### Bachelor of Fine Arts - BFA in Interior Architecture and Environmental Design Bilkent University ### High School Diploma in International Baccalaureate UWC Adriatic - Collegio del Mondo Unito dell'Adriatico O.N.L.U.S. ## Contact & Social - LinkedIn: https://linkedin.com/in/esinarsan - Portfolio: https://esinarsan.com/ --- Source: https://flows.cv/esin JSON Resume: https://flows.cv/esin/resume.json Last updated: 2026-04-13