Conduct user research, competitive analysis, and usability testing to optimize interaction flows across the online support experience.

Collaborate with interdisciplinary teams of Berkeley students to deliver consulting projects for clients across sectors such as technology, finance, biotech and consumer goods/services.

Lead branding and design for CSSA and the California Cognitive Science Conference, creating style guides, graphics, merchandise, and promotional materials while managing the California Cognitive Science Conference (CCSC) Design Committee and collaborating on marketing strategy.

Created and designed the website, merchandise, and posters for the California Cognitive Science Conference (CCSC) to bring together students and researchers who are passionate about Cognitive Science.

Mentored and led other journalists to create magazine cover designs and spreads for articles for our school’s arts and culture publication.