# Esther Cho

> Product Designer | B2B Security Products @ VMware

Location: United States, United States
Profile: https://flows.cv/esthercho

Designing intuitive enterprise security and networking solutions at VMware (Broadcom), I simplify complexity to deliver user-centric products that retain customers and scale impact.

## Work Experience
### Staff Product Designer @ VMware
Jan 2025 – Present | Palo Alto, California, United States

### Senior Product Designer @ VMware
Jan 2023 – Jan 2025 | Palo Alto, California, United States
- Lead UX design for VMware NSX Gateway Firewall, Malware Prevention, and other core security features that protect multi-cloud workloads and are widely used by Fortune 500 companies.
- Key designer on the vDefend Security Segmentation Report, a real-time assessment tool that visualizes micro-segmentation posture, identifies policy gaps, and offers actionable recommendations—driving product adoption and attachment.
- Drove user-centered, enterprise-scale design solutions that align with business and customer goals—resulting in improved usability and customer retention.
- Collaborated cross-functionally with PMs, engineers, architects, and security stakeholders to define goals, streamline workflows, and deliver cohesive, high-impact product experiences.
- Managed multiple parallel projects under tight timelines with a high standard for detail, accessibility, and technical accuracy.
- Role transitioned to Senior Product Designer as part of the acquisition by Broadcom.

### Product Designer III @ VMware
Jan 2023 – Jan 2023
- Conceptualized and delivered a network analytics feature that empowers users with detailed performance monitoring and actionable insights for data-driven decision-making.
- VMware was acquired by Broadcom in November 2023.

### Product Designer II @ VMware
Jan 2022 – Jan 2023 | Palo Alto, California, United States
- Led the end-to-end design of a lifecycle management tool for SaaS services.
- Established a design system framework that reduced design task time by 40%, improving team collaboration and efficiency.

### Graduate Teaching Assistant @ University of Maryland
Jan 2022 – Jan 2022 | College Park, Maryland, United States
Graduate level Interaction Design Studio

### UX Design Intern @ Cox Automotive Inc.
Jan 2021 – Jan 2021
- Collaborated with diverse teams (product owners, developers, and data analysts) in agile sprints designing 5 interactive dashboards for internal teams and executives, streamlining their workflows.
- Improved the user flow for the Dealertrack F&I community website to help 1000+ , reducing help desk emails by 30%. 
- Established PowerBi component library and dashboard templates in Figma and Axure to ensure consistency and improve user experience across different platforms.

### Product Designer @ University of Maryland
Jan 2020 – Jan 2021
- Consolidated and analyzed 200+ points of qualitative data into a dashboard through creating user flow, wireframes, and prototypes. 
- Led user research initiatives, synthesizing insights to define requirements and drive product success.

### Architectural Designer/Project Manager @ PI.KL Studio
Jan 2018 – Jan 2020 | Baltimore, Maryland Area
- Led 3 projects in a fast-paced environment, managing 5+ engineering teams to launch with quality and necessary features for delivery. 
- Analyzed existing site conditions, spatial needs, and legal constraints to align business goals. 
- Clearly articulated vision, strategy, and design to executive stakeholders through prototyping in 2D and 3D.

### Junior Architect/Designer @ Urban Design Group, LLC
Jan 2017 – Jan 2018 | Baltimore, Maryland Area


## Education
### Master of Science - MS in Human Computer Interaction
University of Maryland

### Bachelor of Fine Arts (BFA) in Architectural Design
Maryland Institute College of Art

### Semester Study Abroad in Denmark in Urban Design
DIS - Study Abroad


## Contact & Social
- LinkedIn: https://linkedin.com/in/imesther
- Portfolio: https://esther-cho.com

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Source: https://flows.cv/esthercho
JSON Resume: https://flows.cv/esthercho/resume.json
Last updated: 2026-04-13