# Esther Pelaez โœจ > AI Product Designer | ex-Facebook/Meta, WeWork, Shipt | First-gen | Mental health advocate Location: San Francisco Bay Area, United States Profile: https://flows.cv/estherpelaez ๐Ÿ“ฉ Contact me for my portfolio :) ## Work Experience ### Product Designer @ ion design (YC W24) Jan 2025 โ€“ Present | San Francisco Bay Area ### Product Designer @ Starya Studio Jan 2023 โ€“ Jan 2024 | Remote - Complete heuristic evaluations/UX audits of mobile apps and websites to ensure a positive user experience - Design end-to-end responsive websites to increase conversions and reduce bounce rates. - Conduct how-to walkthroughs on using CMS, setting up pages, and using components and text sizing. Clients: Casa Kallpa, Development Peru ### Product Designer @ Shipt Jan 2023 โ€“ Jan 2023 | Remote Implemented dynamic tip suggestions and redesigned the custom tip page to influence Customers to tip more at checkout, ultimately mitigating the long-term negative impact on brand perception, loyalty, and revenue. I successfully led brainstorms, and stakeholder meetings, and shipped my design solution in 1.5 months. ### Design Program Coordinator (f.k.a Facebook) @ Meta Jan 2021 โ€“ Jan 2023 | San Francisco Bay Area - In close collaboration with interdisciplinary teams, led heuristic evaluations across all Meta enterprise, infrastructure, and employee-facing tools to evaluate a productโ€™s design, uncovering 500+ usability issues from multiple submissions. - Developed process for determining priorities of the design system backlog by communicating ideas to the Design & Engineering Managers for feedback - Streamlined the product system sign-up process to help multiple teams establish their own system library ### Creative Program Manager @ Riosol Hoteles S.A.C Jan 2018 โ€“ Jan 2021 | Tarapoto, San Martin, Peru Establish a small business' digital presence to solve both a business problem and a user problem. As a Program Manager, I designed Riosol Hotel's first comprehensive desktop and mobile site in ~2 months, by conducting competitive research of 3 companies and completing 10 mobile & desktop usability tests on WIX. Additionally, configured the WIX website to setup of site monitoring to track site visits, bounce rate, and CR to help the company meet business objectives. Skills: Figma, WIX, Process Improvements, System Integrations, Branding, Competitive Research, Data & Metrics ### Product Designer @ The20, a Wonsulting Company Jan 2021 โ€“ Jan 2021 | Remote Real-client project designing a responsive website for UX Academy Capstone 1 project. Acting product designer to uncover opportunities to improve the experience for students of The20, and to meet business objectives, designing a responsive website. ### Product Design Project @ The20, a Wonsulting Company Jan 2020 โ€“ Jan 2021 | San Francisco Bay Area Initiative created by Wonsulting, giving high-achievers the opportunity to add valuable experience to their resumes. For the Wonsulting 2020 Summer project, I worked with a team of 3 to design a Digital ID app solution, called IDentity, meant for people who regularly forget to take their IDs with them to age-restricted venues or locations that require ID verification like grocery stores or concerts. We analyzed 9 competitors and gathered insights from 10 user interviews and 50 survey responses to define the solution. With regular smartphone usage and the need for convenience, we found an app resonated with current generations looking for a secure digital wallet option. I started this project with the intention of exploring UX & UI Design as a possible career and decided to pursue it. Skills: Figma, InVision, Miro, User Interviews, Style Kit, Persona Creation, Wireframes, Website UI Design UX Research, Sketching, User flow, Storyboard ### Operations Lead, Community (inc. Marketing) | WeWork Crossroads @ WeWork Jan 2019 โ€“ Jan 2020 | San Mateo, California, United States Curated memorable member experiences while using our digital and physical product. ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐‹๐ž๐š๐, ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ Worked cross-functionally with 2 employees on the Walmart People Team to tailor the WeWork office layout and amenities for 600+ employees. Addressed preferences & interests for event programming. Collaborated with 7 teams to meet product launch timelines and project completion for WeWork's second building in the San Mateo market. ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‹๐ž๐š๐, ๐Œ๐ž๐ฆ๐›๐ž๐ซ ๐‚๐จ๐ฎ๐ง๐œ๐ข๐ฅ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก Pitched the redesign of quarterly focus groups to include contextual inquiry and usability testing that aligned with the KPIs 5+ stakeholders, including Tech/Product, to aid in meeting regional business objectives, and ensuring action from leadership to solve member issues and concerns. Chosen by the South Bay Market Community Director to become a Member Council Market Lead where I, along with 3 others, organized and managed 41 user focus groups across 6 cities in The Bay Area and Sacramento to gather valuable insights from 400 members to present to stakeholders. ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—”๐—บ๐—ฏ๐—ฎ๐˜€๐˜€๐—ฎ๐—ฑ๐—ผ๐—ฟ Participated in monthly digital product beta testing, user interviews, and survey completion to identify digital product solutions for 500,000 users in FY19 for the Product Team. Skills: Community building, Surveys, Beta testing, focus groups, stakeholder presentations, marketing, Cross-functional collaboration, Problem solving. ### Sr. Community Associate, Marketing | WeWork 400 Concar @ WeWork Jan 2018 โ€“ Jan 2019 | San Mateo, California, United States Acting Operations Lead for ~2 months and project managed the deliverables for the building opening, including the tracking of Sales, Marketing, and Operations tasks to ensure on-time delivery for member satisfaction. My efforts increased acquisitions by over 70% in four months by improving operations, generating $40 million in TCV. Trained the Operations Lead in all operational processes for the building, including inventory management, budget tracking, vendor selection, and member operations, and quality assurance for a 1700+ member building. Skills: Budget tracking, member experience, surveys, user interviews. stakeholder presentations. ### Community Associate, Member Experience| WeWork SoMa @ WeWork Jan 2018 โ€“ Jan 2018 | San Francisco, California, United States Member experience role. Conducted surveys to define the demographics of the building, including industry, member interests for events & newsletter inclusions, partnership ideas, and membership benefits. Negotiated B2B partnerships, extending WeWork-specific discounts and offerings to ~30,000 members to improve the member experience in the entire San Francisco market. Standardized SOPs for safety & monthly operations after 3 years of being non-compliant ๐‹๐ž๐š๐, ๐Œ๐ž๐ฆ๐›๐ž๐ซ ๐‚๐จ๐ฎ๐ง๐œ๐ข๐ฅ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก Conducted quarterly focus groups for a sample size of 10 to gather insights about member experiences while using our digital and physical product. ### Guest Relations Representative @ Fashion Island Hotel Newport Beach Jan 2017 โ€“ Jan 2018 | Newport Beach, California The Fashion Island Hotel is one of three Irvine Company luxury resort properties. As a Guest Relations Representative, I focused on personalizing the guest experience through relationship building for loyal guests, completing administrative work, and working collaboratively with 4 departments, including reservations, food & beverage, concierge, and help desk. ### Leasing Specialist @ Campus Apartments Jan 2016 โ€“ Jan 2017 | Riverside, CA Campus Apartments, LLC, is one of the nationโ€™s largest providers of on- and off-campus student housing, serving more than 70 colleges and universities. Involved in marketing, sales, and event planning. ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  Focused on social media, content, and email marketing to inform residents of property updates, upcoming events, and special promotions for new leases and renewals--all aimed at gaining new residents and retaining current residents. I posted on Facebook 3x/day and on Twitter 1x/day, and I promoted events throughout the property with print collateral. ๐„๐ฏ๐ž๐ง๐ญ ๐๐ฅ๐š๐ง๐ง๐ข๐ง๐  ~16 monthly resident networking events were planned & budgeted for to provide residents with a dorm-like environment, and to inform them of renewal offers and leasing specials. ๐’๐š๐ฅ๐ž๐ฌ Conducted 36+ sales tours per month and received a tour score of 97% from a quality inspection review conducted by the corporate team. ## Education ### UX Academy Certificate in Product Design Designlab ### Design101 Certificate in UX & UI Design Designlab ### Facebook Digital Marketing Program Certificate in Product Marketing & Digital Marketing College of San Mateo ### Mentee; Apprenticeship The 20, a Wonsulting Company ### General Assembly ### Bachelor of Science (B.S.) in Business Administration and Management, General University of California, Riverside ### The Oxford Young Entrepreneurial Leadership program in Entrepreneurial and Small Business Operations University of Oxford ## Contact & Social - LinkedIn: https://linkedin.com/in/esther-pelaez --- Source: https://flows.cv/estherpelaez JSON Resume: https://flows.cv/estherpelaez/resume.json Last updated: 2026-04-13