• Part of the internal Creative X team supporting Fortune Brands’ portfolio: Master Lock, SentrySafe, Moen, Yale, and August.

• Led and mentored a small design team while maintaining consistent, high-quality campaign deliverables.

• Delivered brand marketing assets across paid media, social, and e-commerce platforms.

• Supported multi-brand campaigns, balancing creative execution with operational efficiency.

• Integrated AI tools like ElevenLabs to accelerate video production workflows.

• Led creative direction for flagship product campaigns, delivering high-impact digital and e-commerce experiences.

• Collaborated cross-functionally with marketing, product, and e-commerce teams to execute scalable brand strategies.

• Directed lifestyle and product photography for launch campaigns, packaging, and paid media assets.

• Oversaw brand consistency across web, social, trade, and retail platforms.

• Managed agency and vendor relationships, optimizing content production within tight budgets.

• Managed a small team of designers and led cross-functional creative reviews to align design execution with business goals.

• Contributed to growth and product innovation through conversion-optimized landing pages and social content strategy.

• Refreshed existing UI screens and created a brand style guide for product consistency.

• Developed a scalable UI design system to streamline future design and development.

• Collaborated with developers to ensure seamless handoff and implementation of new components.

• Designed e-books and pitch decks and managed video production projects.

• Supported marketing team in developing product visuals, launch assets, and branded digital content.

• Designed email marketing, social graphics, and early-stage e-commerce creative.

• Helped build foundational brand materials in the lead-up to the Yale acquisition.

• Contributed to team-wide efforts on lifestyle content and campaign asset production.

• Designed and launched mobile apps Night Out and Playdate for iOS.

• Created UI/UX layouts, iconography, visual flows, and interaction design for mobile and web.

• Developed asset libraries for developers and collaborated on product evolution.

• Created a design system for the app