# Estuardo Hernandez

> Sr. Designer at Fortune Brands Innovation, Inc.

Location: Oakland, California, United States
Profile: https://flows.cv/estuardo

As a creative lead and problem solver, I build high-impact brand experiences that blend strategic thinking with hands-on execution. With over 10+ years of experience across startups, small businesses, and large corporations, I’ve led design efforts that scale—from product launches to e-commerce experiences and multi-channel campaigns.

At Yale and August Home, I led creative direction during a transformative 5-year period under Assa Abloy, overseeing flagship campaigns, product photography, and scalable brand strategies. Following the acquisition by Fortune Brands Innovation, I transitioned into a senior designer role within their in-house agency, serving legacy brands like Master Lock, Moen, and SentrySafe. Across both environments, I’ve demonstrated my ability to effectively manage teams, guide strategy, and deliver creativity that moves the needle.

I thrive in fast-paced, high-growth environments where execution matters. Whether launching a new product, building a design system, or integrating AI into creative workflows, I bring a sharp eye, clear strategy, and a dedicated commitment to delivering design that looks good and works effectively.

## Work Experience
### Senior Designer @ Fortune Brands Innovations
Jan 2023 – Present | San Francisco, California
- Part of the internal Creative X team supporting Fortune Brands’ portfolio: Master Lock, SentrySafe, Moen, Yale, and August.
- Led and mentored a small design team while maintaining consistent, high-quality campaign deliverables.
- Delivered brand marketing assets across paid media, social, and e-commerce platforms.
- Supported multi-brand campaigns, balancing creative execution with operational efficiency.
- Integrated AI tools like ElevenLabs to accelerate video production workflows.

### Creative Lead @ Yale and August U.S.
Jan 2019 – Jan 2023 | United States
- Led creative direction for flagship product campaigns, delivering high-impact digital and e-commerce experiences.
- Collaborated cross-functionally with marketing, product, and e-commerce teams to execute scalable brand strategies.
- Directed lifestyle and product photography for launch campaigns, packaging, and paid media assets.
- Oversaw brand consistency across web, social, trade, and retail platforms.
- Managed agency and vendor relationships, optimizing content production within tight budgets.
- Managed a small team of designers and led cross-functional creative reviews to align design execution with business goals.
- Contributed to growth and product innovation through conversion-optimized landing pages and social content strategy.

### Graphic Designer @ Intempt Technologies✨
Jan 2019 – Jan 2019
- Refreshed existing UI screens and created a brand style guide for product consistency.
- Developed a scalable UI design system to streamline future design and development.
- Collaborated with developers to ensure seamless handoff and implementation of new components.
- Designed e-books and pitch decks and managed video production projects.

### Production Designer @ Yale and August U.S.
Jan 2018 – Jan 2019 | San Francisco Bay Area
- Supported marketing team in developing product visuals, launch assets, and branded digital content.
- Designed email marketing, social graphics, and early-stage e-commerce creative.
- Helped build foundational brand materials in the lead-up to the Yale acquisition.
- Contributed to team-wide efforts on lifestyle content and campaign asset production.

### User Interface Designer @ Time Based Software LLC.
Jan 2015 – Jan 2018 | Walnut, California, United States
- Designed and launched mobile apps Night Out and Playdate for iOS.
- Created UI/UX layouts, iconography, visual flows, and interaction design for mobile and web.
- Developed asset libraries for developers and collaborated on product evolution.
- Created a design system for the app

### (Contract) Interactive Graphic Designer @ Oracle
Jan 2018 – Jan 2018 | Redwood City
Produced banner ads, landing pages, and digital marketing assets for enterprise campaigns.

### (Contract) Visual Designer @ Box
Jan 2017 – Jan 2017 | Redwood City, CA
- Designed branding and booth assets for BoxWorks and other international events.
- Delivered digital content for email, social, and promotional campaigns in collaboration with the brand and marketing team.

### Visual Designer @ Intel Corporation
Jan 2015 – Jan 2017 | San Francisco Bay Area
I worked in the marketing department for six months before transitioning to the product design team. During my time in marketing, I served as a design intern for Basis, an Intel company within the New Device Group (NDG), focusing on wrist-worn technology. I assisted the marketing team with creating visual assets for Basis Peak, which included preparing materials for social media, online advertisements, and mobile marketing campaigns. I also created visual assets in various supporting languages and contributed to minor in-house photography while preparing content for the Basis website.

After my time in marketing, I joined the product design team, where I developed quick animation prototypes, created abstract interactive concepts, and designed presentation pitch decks. I produced low-fidelity mockups, conducted persona research, and worked on user experience (UX) projects specifically for wearable technology.

### Designer @ Awesome Printing, LLC.
Jan 2012 – Jan 2015 | San Leandro, CA
Was responsible for assisting customers with any design work for t-shirts, business cards, flyers, and other design related work. Other responsibilities included, manage shop production work, print negative films for production, potential customer follow-up calls, and shipping & receiving.

### Icon Designer @ Bridgelux, Inc.
Jan 2015 – Jan 2015 | Remote
I was a part of a three-week project, where I designed 12 stylized icons for a lighting LED solid state components company. Each one would communicate a particular product category. Also, Prepared assets for website and print collateral.

### CSR @ Aliotos Garage
Jan 2011 – Jan 2012
Main part of my job was to answer phones, greet customers,
check in/out customers, answering any questions referring to
the repairs that were done to the vehicle. Dealt with questions
from insurance companies regarding repairs. Occasionally
would write a few estimates. Other Tasks: calculating payroll
for 38 employees, write checks and schedule appointment,
made follow up calls to customer in regards to the over all
shop’s experience, trained new employees with company
SOP’s, also helped out in logo designs, marketing materials.


## Education
### Bachelor of Science (BS) in Web Design/New Media
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/estuardo-hernandez-94045a89
- Portfolio: http://www.nebaru.com

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Source: https://flows.cv/estuardo
JSON Resume: https://flows.cv/estuardo/resume.json
Last updated: 2026-04-13