· Specialized in user experience, interface design, branding, and content strategy for small businesses and early-stage ventures

· Conducted exploratory UX research on AI-enhanced travel experiences (Globo App) and wellness tracking tools, investigating adaptive design and emotional engagement across distinct user contexts

· Designed visual identities and websites, provided branding and UX consultancy for local entrepreneurs, aligning storytelling with user engagement strategies and intuitive design flows

· Launched a small-batch honey brand rooted in sustainability, sensory design, and heritage storytelling

· Designed packaging and labeling systems that balance compliance with emotional resonance

· Built brand identity and digital presence to evoke sensory engagement and cultural memory

· Managed hive care, harvesting, and packaging with holistic planning and ecosystem awareness

· Contributed to the development of a digital marketing Saas tool by applying user research and feedback to shape solutions aligned with business and persona needs.

· Designed BI dashboards and user flows to improve data comprehension and decision-making

· Increased task completion rates through intuitive interaction design and usability testing

· Helped establish a custom design system to support scalable, consistent UX across product features

· Led UX and communications efforts to support a bilingual, multicultural nonprofit community

· Conducted design audits and accessibility improvements to support diverse audiences

· Increased website traffic through intuitive navigation and strategic content updates

· Refreshed brand identity across digital and print channels, boosting recognition and engagement

· Designed a demo toolkit for advanced 5G network infrastructure, translating complex concepts into intuitive dashboards and user flows

· Created high-fidelity prototypes and wireframes in Figma, aligning functionality with visual clarity and user needs

· Increased user comprehension through thoughtful interaction design and reduced cognitive load

· Collaborated with engineers and stakeholders to shape a user-centered interface and establish a scalable design foundation