# Eszter H. > UX Designer | Digital Experience Designer | Visual & Interaction Design | Brand Strategy | SaaS | Designing for clarity, emotion & cultural connection Location: Sunnyvale, California, United States Profile: https://flows.cv/eszter I’m a UX/UI Designer with 5+ years of experience crafting intuitive, emotionally resonant digital experiences across enterprise SaaS platforms, small businesses, and nonprofit ecosystems. I specialize in user flows, design systems, wireframes, and visual storytelling—using tools like Figma, Adobe Creative Suite, and Sketch. My design philosophy is rooted in clarity, emotion, and cultural connection. Whether I’m prototyping dashboards, shaping brand identities, or designing bilingual websites, I aim to create experiences that feel both functional and human. I contributed to design initiatives within agile product teams at Deloitte Digital, supported entrepreneurs through branding and UX, and launched a honey brand that blends sensory design with heritage storytelling. I thrive in cross-functional teams and bring empathy, curiosity, and strategic thinking to every collaboration. Also: I’m a lifelong Star Wars fan, a Lego enthusiast, and someone who believes that good design should feel like a well-timed lightsaber reveal—unexpected, elegant, and deeply satisfying. Portfolio in progress: https://www.esztihollenback.com ## Work Experience ### UX/UI Design & Branding Consultant @ Unknown Jan 2023 – Present | Hawai'i · Specialized in user experience, interface design, branding, and content strategy for small businesses and early-stage ventures · Conducted exploratory UX research on AI-enhanced travel experiences (Globo App) and wellness tracking tools, investigating adaptive design and emotional engagement across distinct user contexts · Designed visual identities and websites, provided branding and UX consultancy for local entrepreneurs, aligning storytelling with user engagement strategies and intuitive design flows ### Founder & Product Designer - Honey brand initiative @ Unknown Jan 2023 – Present | Hawai'i & Sunnyvale, CA · Launched a small-batch honey brand rooted in sustainability, sensory design, and heritage storytelling · Designed packaging and labeling systems that balance compliance with emotional resonance · Built brand identity and digital presence to evoke sensory engagement and cultural memory · Managed hive care, harvesting, and packaging with holistic planning and ecosystem awareness ### UX/UI Designer @ Deloitte Digital Jan 2021 – Jan 2023 · Contributed to the development of a digital marketing Saas tool by applying user research and feedback to shape solutions aligned with business and persona needs. · Designed BI dashboards and user flows to improve data comprehension and decision-making · Increased task completion rates through intuitive interaction design and usability testing · Helped establish a custom design system to support scalable, consistent UX across product features ### Communications Chair, UX Designer & Communications Lead @ Hungarian American Association of Washington Jan 2020 – Jan 2022 | Seattle, WA · Led UX and communications efforts to support a bilingual, multicultural nonprofit community · Conducted design audits and accessibility improvements to support diverse audiences · Increased website traffic through intuitive navigation and strategic content updates · Refreshed brand identity across digital and print channels, boosting recognition and engagement ### UX/UI Designer @ MBO Partners Jan 2021 – Jan 2021 · Designed a demo toolkit for advanced 5G network infrastructure, translating complex concepts into intuitive dashboards and user flows · Created high-fidelity prototypes and wireframes in Figma, aligning functionality with visual clarity and user needs · Increased user comprehension through thoughtful interaction design and reduced cognitive load · Collaborated with engineers and stakeholders to shape a user-centered interface and establish a scalable design foundation ### User Experience Design Specialist @ Unknown Jan 2019 – Jan 2021 · Led UX and visual design for small businesses and nonprofit organizations, revitalizing brand identity and improving accessibility through design audits and user research · Rebuilt website experience and brand elements for a nonprofit, transforming newsletters into digital formats and creating templates for print and web · Provided UX consultancy for early-stage apps, including a messaging/social networking platform and a discovery tool, delivering wireframes, user flows, and visual assets · Collaborated on a COVID-19 response initiative, designing page elements to support clear communication and user engagement across platforms ### UX/UI Designer @ MBO Partners Jan 2020 – Jan 2020 · Designed a demo toolkit for advanced 5G network infrastructure, translating complex concepts into intuitive dashboards and user flows · Created high-fidelity prototypes and wireframes in Figma, aligning functionality with visual clarity and user needs · Increased user comprehension through thoughtful interaction design and reduced cognitive load · Collaborated with engineers and stakeholders to shape a user-centered, accessible interface and establish a scalable design foundation ### UX Designer & Researcher @ Give InKind Jan 2019 – Jan 2019 | Seattle, WA · Collaborated in a mobile-first redesign of a responsive giving platform, translating user research into intuitive flows and high-fidelity prototypes · Improved user satisfaction and reduced errors through usability testing and iterative design · Shaped content strategy, navigation, and core user journeys to support accessibility and emotional engagement ### User Experience Designer Student @ General Assembly Jan 2019 – Jan 2019 Projects: - UX and Interaction Designer in a team project for creating a mobile application for an existing brand Business and User Research: interviews, surveys, concept testing, competitive analysis Concept designs, Content strategy, Digital Prototyping, UI and Visual design - UX Designer for a web design Business and User Research, User flows, User testing, IA and navigation design, Digital Prototyping - UX Designer on a project of blue-sky thinking interactive prototype Empathetic design, design communication, interviews and problem solving ### Executive Assistant @ Clise Properties Jan 2018 – Jan 2019 | Seattle Supported the Chief Executive Officer and the Chief Operations Officer. ### Executive Assistant / Project Manager @ Diageo Jan 2014 – Jan 2017 | Budapest Supported multiple senior level directors. Managed and coordinated web design, corporate communication strategy, learning experience design, and brand advocacy and awareness projects. Developed employee engagement initiative and oversaw event management for audiences of 1,500. Projects: - Communication Designer Created and maintained an internal social media platform for brand awareness and brand advocacy for an audience of 1,500 employees. Collaborated with Corporate Communications staff to plan business and employee engagement events (for audiences of 200-1,500) and designed event communication: website, content strategy, UX writing and interaction design. Designed communication agenda, social media strategy, and digital and printed communication materials. Conducted user research and tests, iterated concepts and designs. Collaboratively designed communication plan for multi-year global talent initiative program campaign successful launched in four continents, involving thousands of participants. - Branding and Learning Material Designer, Instructor Designed learning experience agenda and material for brand trainings, planned and designed event promotions and follow-up communication, led a team of 24 volunteer trainers and organized multiple tasting events for ultimate customer experience. ### Finance and Legal Assistant @ Deloitte Jan 2012 – Jan 2014 | Budapest, Hungary ### Project Assistant @ JLL Jan 2006 – Jan 2011 | Budapest, Hungary ### Office Manager @ Cushman & Wakefield Jan 2005 – Jan 2006 | Budapest, Hungary ## Education ### User Experience Design General Assembly ### Master's degree Pannon University (Veszpremi Egyetem) ## Contact & Social - LinkedIn: https://linkedin.com/in/esztihollenback - Website: https://www.esztihollenback.com --- Source: https://flows.cv/eszter JSON Resume: https://flows.cv/eszter/resume.json Last updated: 2026-02-23