# Ethan Heffler > Lead Product Designer at Form Health Location: San Francisco Bay Area, United States Profile: https://flows.cv/ethan I'm in Figma all day creating and collaborating on designs. Currently I'm focused on making Form Health have the best in class data driven designs. I take pride in my work and I'm very passionate about what I do. ## Work Experience ### Lead Product Designer @ Form │ Personalized Medical Weight Loss Jan 2023 – Present ### Design Mentor @ Develop for Good Jan 2023 – Jan 2025 ### Lead Product Designer @ PFF Jan 2022 – Jan 2023 | San Francisco - Working with product managers and developers across betting, content and fantasy to build out the most informed football and betting analysis app in the industry. - Crafting strategies using user data and metrics to have our data serve both general sports fans, seasoned sports bettors, and drive bets to our affiliates. - Did a redesign, created a design system and user research process all within the first 3 months. ### Head of Product Design @ Dibbs Jan 2021 – Jan 2022 | San Francisco Bay Area - I was the first product designer at Dibbs and built out a team of designers creating a fractional collectible marketplace (iOS app, Android app and website) from the ground up. - Created a Figma file system, design system and user research process to create a foundation of consistent data driven design. These systems enable us to iterate quickly in a fast paced startup. - Work closely with the head of product and other department heads to drive strategy and create the best product possible for our users. ### Senior Product Designer @ DraftKings, Inc. Jan 2018 – Jan 2021 | San Francisco Bay Area - Collaborated with other designers to create new features in our Sportsbook and Casino products for both web and native users. - I created Arena, our design system, for all of our products and maintained it with a team of designers and developers. - Worked heavily with our user research team to do usability testing, test interactive prototypes, and visual mockups to make sure we made data driven design decisions. - Worked closely with product managers and developers to make sure project requirements are met and the designs going to production are approved by design. ### Product Designer @ DraftKings, Inc. Jan 2016 – Jan 2018 | New York, New York, United States - As a founding member of the product design team, I designed our Sportsbook desktop product from scratch collaborating with other designers, user researchers and project managers. It is now one of the top Sportsbook products in the country. - Designed consumer-facing responsive web experiences, native mobile features, and enhanced internal tools for our Daily Fantasy product. ### UX Developer @ DraftKings, Inc. Jan 2014 – Jan 2016 | New York, NY - As the sole developer on the product team I created interactive web and native prototypes based on wireframes and designs before they went to development. - Worked hand in hand with the development team to make sure my prototypes were pixel perfect in production. ### Interface Engineer @ Foundry9 Jan 2011 – Jan 2014 - Worked closely with designers and programmers turning design comps into functional websites. An advocate of a web-standards approach to writing clean, modern code to increase search engine optimization and accessibility. - Produce large-scale web sites, mobile websites, and social media campaigns for fortune 500 companies. - Foundry9 won an interactive media award for building the new Tropicana Las Vegas site which I was lead developer on. ### Web Designer @ Bank of America Merrill Lynch Jan 2011 – Jan 2011 | Hopewell, NJ - UI/UX development to create a seamless customer experience for a high traffic private wealth management client websites. - Lead project to make all sites optimized for mobile devices. - Used HTML, CSS, Photoshop, XML and Javascript. ### Web Designer @ Educational Testing Service (ETS) Jan 2009 – Jan 2010 | Princeton, NJ - Built templates for high traffic and complex data driven websites for the education industry including the GRE, TOEFL, AP, and Praxis tests. - In-depth use of CMS systems such as Vignette and StarCite. - Updated Javascript framework and organization for the web design department. - Used HTML, CSS, Photoshop, Flash and Javascript. ### Interactive Designer @ Connor Communications Jan 2009 – Jan 2009 | Red Bank, NJ - Designed and implemented websites for several high end brands in various industries such as luggage, jewelry, hair care, dental care, and nutrition. - Created cross-platform e-newsletters for major organizations reaching thousands of viewers. - Personally supervised deployment, statistics, and support for each campaign. - Used HTML, CSS, Photoshop, SEO and Javascript. ### Interactive Designer @ Dow Jones Jan 2008 – Jan 2008 | South Brunswick, NJ - Designed graphics and web pages for several Dow Jones sites including Dow Jones Newswires, Dow Jones MarketWatch, and Factiva. - Worked with marketing team and other designers to construct newsletters and emails for various departments. - Used HTML, CSS, Photoshop, and Javascript. ### Custom Website Developer @ Lexis Nexis Jan 2007 – Jan 2008 | Summit, NJ - Worked directly with designers and project managers to create custom websites for dozens of US-based law firms. - Coded 3 - 5 custom websites/landing pages a week from scratch using a customized tool for calls to the Lexis-Nexis database. - Used HTML, CSS, Photoshop, JSP and Flash. ### Web Services Developer @ iCIMS Jan 2006 – Jan 2007 | Hazlet, NJ - Worked on building company career centers and online forms for different clients such as Whole Foods, Wal-Mart, Fedex, Tommy Hilfiger, XM Radio, and Adidas. - Improved the company website for search engine optimization. - Used HTML, .ASP.NET, Flash and javascript. ## Education ### Communications in Multimedia Rider University ## Contact & Social - LinkedIn: https://linkedin.com/in/ethan-heffler - Website: https://ethans-portfolio-b08530.webflow.io/ --- Source: https://flows.cv/ethan JSON Resume: https://flows.cv/ethan/resume.json Last updated: 2026-02-23