Designing AI-native research products that convert YouGov’s data into minutes-to-insight—reshaping how researchers ideate, analyze, and deliver evidence. I set strategy and UX standards, own discovery-to-implementation, and collaborate with engineering to deliver accessible, delightful, high-fidelity product experiences.

⋅ Led design for the launch of a new AI Agent that automates scoping, sampling, analysis, and synthesis—grounded in real YouGov data.

⋅ Led projects including Audience and AI Persona generation (data-backed segmentation and targeting) and Project Eva (cross-format data to actionable insights).

⋅ End-to-end SaaS Product Design: Discovery, UX architecture, interaction design, prototyping, design systems, accessibility, stakeholder communication, and executive presentations.

⋅ Engineering collaboration: Front-end “vibe coding” to deliver high-fidelity UI, micro-interactions, and production QA.

Impact

⋅ Reduced researcher time-to-insight from days to minutes via agent workflows and automated synthesis (Reduced time-to-insight by 85%, enabling researchers to deliver evidence in under 60 minutes. MVP to GA in 10 weeks with 95%+ accuracy and quality)

⋅ Increased adoption and trust of AI features through explainable UX patterns, guardrails, and transparent model behavior.

I lead our mission to bridge the gap between imagination and reality through innovative solutions. In our journey of building momentum, I have successfully guided our team in developing cutting-edge products and services that connect values, foster creativity, and drive innovation.

Yabble is a ResTech pioneer building AI-powered research products, collaborating with OpenAI long before ChatGPT. I shaped product strategy and design across multiple 0→1 launches, contributing to growth as a solo design lead that led to YouGov’s $10.5M acquisition.

⋅ Strategic Product Design Leadership: Drove end-to-end design for next‑gen AI products, including New Zealand’s first OpenAI plugin, lifting market share and customer engagement.

⋅ User-Centered Execution: Embedded research and UX principles to align product outcomes with business goals, improving usability and satisfaction across core workflows.

⋅ Design System Ownership: Founded the LAGO Design System with engineering partners (front‑end and back‑end), cutting communication overhead and build time by ~80% and accelerating delivery.

Built B2C and B2B wedding‑planning products from 0→1, leading product design, IA, and design‑to‑dev workflows across mobile and web.

⋅ Design System and Visual Language: Created and scaled a cross‑platform system (Figma/Sketch → Zeplin handoff) for mobile + responsive web, improving consistency and speeding delivery.

⋅ Led IA and content strategy informed by market analysis, customer interviews, and funnel data—reducing task friction across planning workflows.

⋅ Collaboration & ops: Established design/dev rituals, specs, and review cadences, cutting rework and accelerating iteration from concept to release.

Multidisciplinary visual designer specializing in brand and visual design, UI/UX design, editorial illustrations, and videography.

⋅ Brand & visual systems: Crafted identities, guidelines, and campaign assets that translated into cohesive cross‑channel presence.

⋅ UI/UX design: Designed data‑informed web and mobile experiences, from flows and wireframes to high‑fidelity prototypes and developer‑ready specs.

⋅ Editorial illustration & content: Produced illustrations and motion assets to clarify complex ideas and elevate product storytelling.

⋅ Videography: Planned, shot, and edited product promos and founder stories for launches and social distribution.