# Eugenia Lee > Product Designer @ Benchling | Ex-Yahoo Location: San Francisco, California, United States Profile: https://flows.cv/eugenialee Principal Product Designer with 11+ years of experience designing human-centered B2B SaaS systems. I bring clarity to complex, data-heavy workflows so people can think less and do more. I specialize in taking intricate, information-dense systems and making them feel simple, whether that's streamlining workflows, designing AI assistants, or creating end-to-end product experiences. My background in software development allows me to balance user needs with technical constraints, and my data-driven approach consistently delivers measurable business impact. Known for: systems thinking; thriving in open-ended, ambiguous design spaces; driving measurable business impact; mentoring design teams Always learning: currently exploring AI-assisted design workflows, leveling up my illustration skills, and studying way too many languages at once. ## Work Experience ### Product Designer, Bioprocess @ Benchling Jan 2026 – Present ### Principal Product Designer @ Yahoo DSP Jan 2022 – Jan 2025 • Drove design vision and product direction for the Yahoo programmatic DSP, leading a team of 3-7 designers to deliver highly customizable, data-driven ad campaign workflows for enterprise advertisers. • Spearheaded strategic 0-to-1 design initiatives for emerging technologies such as generative and agentic AI, defining product roadmaps and establishing future-proofed design processes. • Secured resourcing for 15+ design-led initiatives from senior leadership by creating compelling qualitative product pitch decks, successfully championing features from unresourced concepts. • Designed and oversaw the successful launch of major ad platform workflows (dashboards, agentic AI assistants, data exploration tools, and campaign optimization tools), with features contributing to hundreds of millions of dollars in incremental revenue for Yahoo. • Directed the strategy for data-driven usability improvements across the DSP, resulting in user satisfaction score increases of over 70%. • Cultivated cross-functional alignment with product and engineering leadership to ensure design continuity and quality across the platform ecosystem. Acted as senior design consultant for teams lacking dedicated design support. • Built and scaled design team capability by mentoring 4+ junior designers annually, hosting weekly studio feedback sessions, and creating comprehensive design system documentation, resulting in faster ramp-up, stronger design quality, and more consistent execution. ### Senior Product Designer @ Yahoo DSP Jan 2018 – Jan 2022 • Executed end-to-end design for major advertising campaign management workflows, including dashboards, data exploration tools, and optimization interfaces, streamlining complex workflows for enterprise advertisers. • Shipped high-quality solutions that achieved dramatic improvements: increased landing page retention from 15% to 85% and drove 70% user adoption for new features within the first month. • Improved usability across existing DSP features by applying iterative, data-driven design and launching targeted research to close critical knowledge gaps. • Championed an org-wide change to involve design earlier in product discovery, using proven outcomes and personal case studies to influence leadership and resourcing decisions. • Fostered alignment across cross-functional product and engineering teams, ensuring continuity and quality of design across the platform, serving as a key design consultant for partner teams. ### Product Designer @ Yahoo DSP Jan 2015 – Jan 2018 • Designed end-to-end foundational workflows and interactions for the newly integrated ad management features across both demand-side and supply-side ad platforms following the BrightRoll acquisition. ### User Experience Designer @ BrightRoll Jan 2014 – Jan 2014 | San Francisco • Designed ad management features for both demand-side and supply-side programmatic ad tech platforms. • Frontend interface development using JavaScript frameworks and ensuring CSS alignment with design specs. • Collaborated closely with other designers and product stakeholders to rapidly iterate on designs. • Led UX research; conducted user surveys, interviews, and usability tests and used this data to inform improvements on existing workflows. • BrightRoll was acquired by Yahoo in December 2014, after which the BrightRoll platform was integrated into the Yahoo Ad Platforms ### Software Developer @ MyNup LLC Jan 2013 – Jan 2014 | California • Programmed features for a web application for drafting blueprints for event venues, automatically generating and modifying seating charts, and allowing users to build and send out customizable event invitations. • Tested software, fixed and documented errors. ### Software Developer Intern @ Cox, Castle & Nicholson LLP Jan 2012 – Jan 2012 | Los Angeles, California • Designed and coded original proprietary financial software for internal use at law firm. • Ported existing accounting software from VB6 into VB.net 2010 or C#. • Conducted hands-on research and compiled reports on commercial components from companies such as Aspose, Syncfusion and Infragistics; analyzed ease of use, cost efficiency, and benefits for integration with existing company software. • Added new features to existing software and wrote new software from scratch. • Advised the Software Developer Manager on user interface and interaction for the software I developed. ### Digital Illustration and Graphic Design @ Freelance Jan 2012 – Jan 2012 | Internet • Founded a small freelance graphic design studio specializing in character design, concept art, illustration, and graphic/brand design. • Collaborated closely with clients and iterated upon sketches to ensure client satisfaction. • Hired and supervised three employees to assist with fulfilling commissions and invoicing. • Marketed studio through social media and by networking with similar studios. ### Web Developer Intern @ Lawrence Berkeley National Laboratory Jan 2011 – Jan 2011 | Berkeley, California • Created web pages to visualize data for genomics research using organized tables and graphics. • Designed the pages from start to finish by constructing mock-ups in Photoshop and coding the designs in Eclipse. • Gained proficiency with Java web-based technologies such as JSP to pull information from databases. • Wrote servlets to allow users to download this data in specific export formats (e.g. FASTA format) Communicated with researchers and other web designers and integrated their feedback into these web pages. ## Education ### Master's degree in Human Computer Interaction Carnegie Mellon University ### Bachelor of Science (BS) in Electrical Engineering and Computer Science University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/eugenia-w-lee --- Source: https://flows.cv/eugenialee JSON Resume: https://flows.cv/eugenialee/resume.json Last updated: 2026-04-13