• Driving multiple design initiatives of enterprise legal AI products

• Leading the design of next-gen human-AI interaction

• Solving exponential complexity of enterprise x legal with simplicity and elegancy

• Mentoring junior designers and helping young designers to grow in the new era

• Led founding design work at multiple early-stage B2B AI startups in the Bay Area, spanning from enterprise data management, developer tooling to GPUaaS.

• Broke the UX bottleneck for early-stage AI products, resulting in 3x growth in early business clients.

• Worked with founders and AI dev leads to turn early ambiguity into structured systems, shape early product direction, and define scalable foundations. Reshaping an average of 3 features per company to better align the product UX with the company visions.

• Led the design transformation of Reflektion’s personalization technology post-acquisition, resulting in two distinct products adopted by 100+ clients and enhancing Sitecore’s product offerings, leveraging a holistic understanding of the original product and close collaboration with stakeholders.

• Delivered a multi-entity design framework for Sitecore Search, enabling scalable multi-entity support for 10+ major features while balancing business needs and technical constraints, achieved through rapid prototyping, high-fidelity demos, and iterative feedback.

• Spearheaded the integration of Reflektion products into the Sitecore ecosystem, streamlining onboarding for Discover and Search to align with 10+ other Sitecore products and enabling access to all 3 widget types within Sitecore XM Cloud through close collaboration with Sitecore Portal and XM Cloud teams.

• Transformed a "black box" system into a successful product, leading to the company’s acquisition while expanding the platform from one core functionality to 10+ robust features through end-to-end design and close collaboration with the PM, engineering leads, and the customer success team.

• Led the design of all core features from essential component editors to advanced algorithm fine-tuning tools, resulting in the expansion of the client base from 4 alpha testers to 50+ active clients, achieved through a mental model-driven design approach with high-fidelity rapid prototyping.

• Developed a unified design language and reusable component library of 100+ components, establishing a foundation that significantly reduced design and development time while ensuring consistency through close collaboration with front-end developers.

• Delivered 10+ tools for developers and analysts including API tools, analytics dashboards and domain configurations, broadening the product’s impact from a merchandiser tool to a versatile platform empowering 5 distinct personas by balancing business needs, technical complexity and usability.

• Designed and launched a corporate wellness platform from 0 to 1, growing the partner base from 2 to 30+ by driving weekly design sprints and fostering strong collaboration with engineers and partners.

• Equipped the platform with 10+ comprehensive features, enabling tailored experiences for 3 distinct personas—instructors, general users, and wellness partners—through a holistic understanding of their unique challenges and the delivery of well-rounded prototypes.

• Developed a unified check-in experience, ensuring a smooth journey that integrates 30+ distinct partner workflows through user research, a deep understanding of varied check-in flows, and iterative testing.