# Euka Chen > Product Design Lead @ Eudia | Designing at the intersection of AI × Legal × Enterprise Location: San Mateo, California, United States Profile: https://flows.cv/euka Legal is complex. Enterprise is complex. AI is still being explored. I bring structure to that intersection. I’m Euka Chen, a product designer with 11 years of experience designing in the B2B SaaS space, specializing in enterprise AI products, solving product problems at enterprise scale. My work centers on navigating intricate systems - balancing business goals, technical constraints, and customer needs to deliver measurable results. I led the design of a personalization platform that grew a startup’s client base from 4 to 50+, contributing to its acquisition. After the acquisition, I continued leading the design efforts, helping the client base double to 100+. I'm a system thinker that thrives on bringing structure to the early mess, and my work often starts before requirements are fully formed. At startups, I step in as the first or only designer, helping define the problem space, set product foundations, and bring clarity to both vision and execution. I design not just to ship features, but to shape what gets built, how it evolves, and why it matters - with long-term scalability and adaptability always in mind. My passion for design comes from two sources: a deep love for crafting interactive interfaces and a desire to improve usability in everyday life. These forces drive everything I do. I thrive on transforming abstract ideas into actionable designs that align teams, shape roadmaps, and solve real-world problems. For me, design isn’t just about aesthetics - it’s about solving real problems and empower users while scaling with business needs. This philosophy is rooted in my lifelong fascination with engaging experiences. Growing up immersed in Asian pop culture and gaming taught me how thoughtful design creates clarity and joy - principles I now apply to enterprise products to make them as intuitive as they are impactful. ## Work Experience ### Design Lead @ Eudia Jan 2025 – Present - Driving multiple design initiatives of enterprise legal AI products - Leading the design of next-gen human-AI interaction - Solving exponential complexity of enterprise x legal with simplicity and elegancy - Mentoring junior designers and helping young designers to grow in the new era ### Founding Designer @ Multiple stealth AI startups Jan 2025 – Jan 2025 - Led founding design work at multiple early-stage B2B AI startups in the Bay Area, spanning from enterprise data management, developer tooling to GPUaaS. - Broke the UX bottleneck for early-stage AI products, resulting in 3x growth in early business clients. - Worked with founders and AI dev leads to turn early ambiguity into structured systems, shape early product direction, and define scalable foundations. Reshaping an average of 3 features per company to better align the product UX with the company visions. ### Senior UX Designer @ Sitecore Jan 2021 – Jan 2024 - Led the design transformation of Reflektion’s personalization technology post-acquisition, resulting in two distinct products adopted by 100+ clients and enhancing Sitecore’s product offerings, leveraging a holistic understanding of the original product and close collaboration with stakeholders. - Delivered a multi-entity design framework for Sitecore Search, enabling scalable multi-entity support for 10+ major features while balancing business needs and technical constraints, achieved through rapid prototyping, high-fidelity demos, and iterative feedback. - Spearheaded the integration of Reflektion products into the Sitecore ecosystem, streamlining onboarding for Discover and Search to align with 10+ other Sitecore products and enabling access to all 3 widget types within Sitecore XM Cloud through close collaboration with Sitecore Portal and XM Cloud teams. ### UX Designer @ Reflektion Jan 2016 – Jan 2021 - Transformed a "black box" system into a successful product, leading to the company’s acquisition while expanding the platform from one core functionality to 10+ robust features through end-to-end design and close collaboration with the PM, engineering leads, and the customer success team. - Led the design of all core features from essential component editors to advanced algorithm fine-tuning tools, resulting in the expansion of the client base from 4 alpha testers to 50+ active clients, achieved through a mental model-driven design approach with high-fidelity rapid prototyping. - Developed a unified design language and reusable component library of 100+ components, establishing a foundation that significantly reduced design and development time while ensuring consistency through close collaboration with front-end developers. - Delivered 10+ tools for developers and analysts including API tools, analytics dashboards and domain configurations, broadening the product’s impact from a merchandiser tool to a versatile platform empowering 5 distinct personas by balancing business needs, technical complexity and usability. ### UX/UI Designer @ Sqwell Jan 2014 – Jan 2016 | San Francisco Bay Area - Designed and launched a corporate wellness platform from 0 to 1, growing the partner base from 2 to 30+ by driving weekly design sprints and fostering strong collaboration with engineers and partners. - Equipped the platform with 10+ comprehensive features, enabling tailored experiences for 3 distinct personas—instructors, general users, and wellness partners—through a holistic understanding of their unique challenges and the delivery of well-rounded prototypes. - Developed a unified check-in experience, ensuring a smooth journey that integrates 30+ distinct partner workflows through user research, a deep understanding of varied check-in flows, and iterative testing. ### UX/UI/Game designer @ Entertainment Technology Center @ CMU Jan 2013 – Jan 2014 ### Game Designer @ Seasun Entertainment Jan 2013 – Jan 2013 | Zhuhai, Guangdong, China ## Education ### Master of Entertainment Technology in Entertainment Technology Carnegie Mellon University ### Bachelor of Arts (B.A.) in Journalism; Bachelor of Arts (B.A.) in Digital Entertainment Design Tsinghua University ## Contact & Social - LinkedIn: https://linkedin.com/in/eukachen - Portfolio: http://www.eukachen.com --- Source: https://flows.cv/euka JSON Resume: https://flows.cv/euka/resume.json Last updated: 2026-04-13