Own key consumer platform areas, including the product detail page (PDP), registration, search and browse and the onboarding iOS app. Collaborate with cross-functional partners, contribute to design system, and design experiments.

Led design of consumer product pages, executed NFT inventory integration, led UX design efforts for auctions, assisted in recruitment and training.

Produced high-impact designs, collaborated with stakeholders, partnered with UX research to create and review user interviews.

Designed and delivered foundational work on product pages, search, and seller tools. Championed creation of seller-side design system.

Conceptualized design optimizations for clients, collaborated with consultants and engineers to launch experiences.

Designed web collateral, conducted brand research, retouched images.

Spearheaded publication redesign, art directed visual content, managed and mentored design team.