• Designing user flows and intuitive experiences for an AI platform

• Creating prototypes, testing with users, and refining based on feedback

• Writing design specs and collaborating with engineers for smooth handoff

• Building a consistent visual system for a seamless user experience

• Applying user psychology to guide UX decisions

• Leading the full design process from concept to launch

Genies is an LA-based avatar technology startup valued at $1B after its Series C funding during my tenure. The company partners with Universal Music Group to create custom digital avatars and wearables for global artists such as Justin Bieber, J Balvin, and Rihanna. It builds tools that empower artists and Gen Z creators to express themselves across fashion, gaming, social platforms, and Web3.

• Worked as a Senior Artist on the Art team of 20+ artists and received the highest performance rating

• Designed key product features, including an asset management system for UGC, a 3D camera system, and avatar customization UI/UX

• Collaborated with cross-functional and international teams — Engineering, Product, Game Design, and Animation — to create cohesive user experiences

• Led design discussions and contributed to product reviews, helping define technical directions and project timelines

• Helped the team shift from marketing-focused art to game-ready assets by creating a more collaborative workflow

• Mentored artists and onboarded new hires while supporting the team’s growth and design quality

Collaborated with the Creative Director to create promotional content for marketing campaigns