Redefined UX strategy for Natural, an AI-powered mobile app on iOS and

Android. Partnered with cross-functional teams to translate complex

backend logic and AI capabilities into a user-centric experience, resulting in

a 28% increase in daily active users.

Revamped UIUX for Imagica, an AI application development tool. As the sole

designer, led usability testing, ran 10+ A/B tests, and applied data-driven

insights that drove a 63% boost in user retention rate.

Designed a procurement management tool for Lucid Motors' global supply

chain team, translating complex workflows into an intuitive experience,

standardizing tracking formats and eliminating manual progress monitoring

for power users.

Developed a scalable design system for a B2B SaaS legal playbook with 50+

components and 180+ variants, improving design consistency and reducing

design-to-development time by 30%.

Conceptualized, designed, and launched OP3N, a Web3 e-commerce

platform. Led the end-to-end purchase experience, creating flexible crypto

payment options and simplifying checkout flows that enabled a 92%

successful transaction completion rate.

Designed a mobile conversational AI experience for DeWalt’s core

construction audience. Collaborated with product and engineering to define

conversational flows and integrate voice interactions into rugged work

environments.