# Evan Sornstein > Design Leader & Strategist in Branding, Digital Product Design (apps, web, physical UI), UX/UI, and Brand Experience. Known for turning complexity into clarity with grounded innovation. Location: San Francisco, California, United States Profile: https://flows.cv/evansornstein Too many strategies live on slides. Mine live in the work — digital product design, apps, web, physical UI, branding, and UX/UI. With decades of craft, I bring both the view from 30,000 feet and the feel of the tools in hand. That mix lets me bridge deep execution with big-picture design strategy, helping teams break patterns, reframe challenges, and build solutions that stick. I’d like to think that experience gets results quicker — don’t you? ## Work Experience ### Principal Product Designer @ Verkada Jan 2025 – Present | San Mateo, California, United States Elevating design quality, system coherence, and cross-product consistency across the platform. ### Design Director @ Æther Bureau Jan 2009 – Present | San Francisco, California, United States As Founder and Principal, I run a brand experience design collective of developers, designers and writers. Clients include: Box Clever, The Culinary Edge, Hashnote, YPC Technologies, HiLo Taco Co., Side Eye Pie, Bluesmart, Responsys, Organic, Boldium, Pul Foods, and more. Æther Bureau went (mostly) on hiatus for 8 years while I worked for fuseproject, NewDealDesign and In-house at Saleae. ### Principal Product Designer @ Box Clever Jan 2022 – Jan 2025 | San Francisco, California, United States At BoxClever, I led the design of smart home platforms, physical product interfaces, and irrigation systems, while mentoring a small internal team in UI systems thinking. Alongside UX, I brought deep experience in brand strategy, environmental graphics, and digital presence—supporting the studio’s evolution across both product and identity. ### Head of Brand Experience @ Saleae, Inc. Jan 2023 – Jan 2023 | South San Francisco, California, United States ### Director of Experience Design @ NewDealDesign Jan 2019 – Jan 2020 | San Francisco Bay Area ### Principal Designer @ Fuseproject Jan 2012 – Jan 2019 | San Francisco Bay Area I assisted in building the digital practice at Fuseproject, building and nurturing a team from the ground up of talented, insightful and aware UX, IxD, IA and UI designers.Because of Fuseprojects desire to make an impact, I have been able to gain expertise in IoT, Smart Home, Robotics, as well as a wide range of consumer products and services. Award winning work for August Home, British Gas, Cobalt Robotics, Fluidigm, General Electric, Herman Miller, Intuition Robotics, Kodak, PayPal, Samsung, Western Digital, and many more. ### CCO, Owner @ Dynamophone Records Jan 2005 – Jan 2015 | Greater London, England, United Kingdom Launched, developed and ran an experimental ambient record label. Curated, designed, mastered, produced 25+ releases over 10 years. Built and launched numerous marketing campaigns, events. Built partnerships with distributors, and retail stores, created events for artists to performed. ### Creative Director @ Boldium, LLC Jan 2009 – Jan 2011 | Berkeley, California, United States During my AetherBureau days, I partnered with Boldium to design websites for SFJazz, California Closets and a hand-full of startups. ### Lead Instructor @ Academy of Art University Jan 2009 – Jan 2009 | San Francisco, California, United States I crafted a curriculum and taught the course 'Websites for Advertising' for new undergraduates at AAU. ### Associate Creative Director @ Avenue A/Razorfish Jan 2006 – Jan 2009 | San Francisco, CA I helped build the digital advertising department while designing and managing several campaigns. We received several awards for digital campaigns for Washington Mutual, and several others. ### Senior Art Director @ Grey San Francisco Jan 2001 – Jan 2005 | San Francisco, Ca Designed and developed Brands and digital campaigns which received a few awards for the extensive branding work we did for a health insurance platform for BlueCross/Anthem called Tonik, as well as work for McAfee, Symantec, and many others. ### Founder, CCO @ Curium Design Jan 1988 – Jan 2001 | San Francisco, Ca In 1988, while still in college, I began designing for clients with the help of my sister and my Mac Plus. Starting with publication design, I expanded my offering to brand work and business systems. After graduating in 1990, We opened an official studio in San Francisco, and quickly grew our practice to include digital marketing and early stage websites (html 1.0!) For 12 more years we expanded to include CD-Rom and other interactive platforms to our design offering. Some clients back then included: Wired Magazine, Berkeley Systems, Brainwash Cafe, DNA Lounge, SF Art Institute, Art Academy, Bennington College, and many other small businesses. ## Education ### Bachelor of Arts (B.A.) in Music Theory and Composition/Electronic Music + Psychology Bennington College ### Graphic Design Santa Rosa Junior College ## Contact & Social - LinkedIn: https://linkedin.com/in/evan-sornstein-4742211 - Portfolio: http://www.evansornstein.com - Portfolio: http://www.ae3r.us - Portfolio: http://www.dynamophone.com --- Source: https://flows.cv/evansornstein JSON Resume: https://flows.cv/evansornstein/resume.json Last updated: 2026-04-13