Lead design strategy and production for Apple Maps and currently on iCloud, representing design in cross-functional forums and ensuring quality delivery from concept to launch.

• Define design goals and strategy; lead design reviews with engineering, marketing, and business stakeholders.

• Manage multiple concurrent projects, tracking and reporting weekly project health including status, risks, and deliverables.

• Negotiate design team priorities against tight timelines and constrained resources to ensure on-schedule delivery.

• Drive timely design spec handoffs to engineering and review builds to ensure design integrity through implementation.

• Continuously improve team processes and communications in a fast-paced, evolving environment.

Led 2D strategy development, planning, and in-store implementation for all graphic initiatives across Apple Retail Stores worldwide.

• Partnered cross-functionally to deliver best-in-class graphic campaigns showcasing Apple hero products, services, and accessories.

• Served as the central point of engagement for global Field Merchandising teams, supporting geo-specific brand initiatives.

• Drove innovation in tools and systems to produce more efficient, secure, and scalable 2D solutions

Owned strategy, coordination, localization, and content operations for Apple product demos across 200K+ channel storefronts worldwide.

• Coordinated across Product Marketing, App Store, Retail Marketing, Channel Programs, and external App Developers to curate best-in-class store demo experiences.

• Created detailed content plans and publishing layouts across all Apple devices and global markets.

• Developed and managed demo localization strategy, leveraging internal and external resources to deliver regionally relevant content.

• Built cross-functional communication plans to align key product and content messaging across demo environments.

• Developed product presentation and merchandising strategies for every route-to-market for all new Apple product launches.

• Collaborated with 2D and 3D design teams to ensure alignment on graphic placement, security requirements, and brand standards.

• Led vendor partner relationships, overseeing creative development from concept through global deployment.

• Managed cross-functional partners throughout pre-disclosure and workshop timelines.

• Oversaw worldwide content production, including team training, production schedules, scope-of-asset management, and hi-res asset delivery.

• Worked with creative teams to define project scope and ensured all projects reached successful completion.

• Delivered final assets to functional teams, marketing partners, and digital asset management systems.