# Eva San José Pérez > Senior Design Producer at Apple - iCloud Location: Cupertino, California, United States Profile: https://flows.cv/evasanjosprez I bring ideas to life at global scale — from bold creative strategy to flawless execution. Over the past 12+ years at Apple, I’ve led design production for some of the world’s most iconic products and platforms, including Maps and iCloud. I thrive at the intersection of creativity and operations — championing design integrity, aligning cross-functional teams, and turning ambitious visions into polished, on-time launches across 200K+ storefronts worldwide. Before Apple, I shaped the creative identity of Pottery Barn Kids and Pottery Barn Teen at Williams-Sonoma, art-directing campaigns that connected with millions of customers. What drives me: building the bridge between great design and great execution — and making the process better every step of the way. I’m passionate about art, technology, architecture, and travel — and I bring that curiosity and global perspective to everything I create. ## Work Experience ### Design Producer, Apple Maps + iCloud @ Apple Jan 2021 – Present | Cupertino, CA Lead design strategy and production for Apple Maps and currently on iCloud, representing design in cross-functional forums and ensuring quality delivery from concept to launch. •Define design goals and strategy; lead design reviews with engineering, marketing, and business stakeholders. •Manage multiple concurrent projects, tracking and reporting weekly project health including status, risks, and deliverables. •Negotiate design team priorities against tight timelines and constrained resources to ensure on-schedule delivery. •Drive timely design spec handoffs to engineering and review builds to ensure design integrity through implementation. •Continuously improve team processes and communications in a fast-paced, evolving environment. ### 2D Visual Merchandising PM @ Apple Jan 2020 – Jan 2021 | Cupertino, CA Led 2D strategy development, planning, and in-store implementation for all graphic initiatives across Apple Retail Stores worldwide. •Partnered cross-functionally to deliver best-in-class graphic campaigns showcasing Apple hero products, services, and accessories. •Served as the central point of engagement for global Field Merchandising teams, supporting geo-specific brand initiatives. •Drove innovation in tools and systems to produce more efficient, secure, and scalable 2D solutions ### Channel Content Producer @ Apple Jan 2017 – Jan 2020 | Cupertino, California Owned strategy, coordination, localization, and content operations for Apple product demos across 200K+ channel storefronts worldwide. •Coordinated across Product Marketing, App Store, Retail Marketing, Channel Programs, and external App Developers to curate best-in-class store demo experiences. •Created detailed content plans and publishing layouts across all Apple devices and global markets. •Developed and managed demo localization strategy, leveraging internal and external resources to deliver regionally relevant content. •Built cross-functional communication plans to align key product and content messaging across demo environments. ### Worldwide Channel Launch Producer @ Apple Jan 2016 – Jan 2017 | Cupertino, California •Developed product presentation and merchandising strategies for every route-to-market for all new Apple product launches. •Collaborated with 2D and 3D design teams to ensure alignment on graphic placement, security requirements, and brand standards. •Led vendor partner relationships, overseeing creative development from concept through global deployment. •Managed cross-functional partners throughout pre-disclosure and workshop timelines. ### Worldwide Channel Content Production Manager @ Apple Jan 2013 – Jan 2016 | Cupertino, California •Oversaw worldwide content production, including team training, production schedules, scope-of-asset management, and hi-res asset delivery. •Worked with creative teams to define project scope and ensured all projects reached successful completion. •Delivered final assets to functional teams, marketing partners, and digital asset management systems. ### Content Traffic Manager @ Apple Jan 2012 – Jan 2013 | Cupertino, California •Managed daily project flow, timelines, budgets, vendor coordination, and resource planning across a high-volume production environment. •Oversaw complete localization projects with worldwide teams, ensuring on-time delivery and brand consistency. ### Creative Manager – Pottery Barn Teen & Pottery Barn Kids @ Williams-Sonoma, Inc. Jan 2008 – Jan 2012 | San Francisco, California Responsible for overseeing day to day creative activities, art direction, staff training and supervision, managing interface with external project management and website agency teams, and seasonal campaign planning. Personally art-directed the creative look and feel for Pottery Barn Teen and Pottery Barn Kids website and email marketing campaigns. ### Senior Creative Designer – Pottery Barn Kids @ Williams-Sonoma, Inc. Jan 2004 – Jan 2008 | San Francisco, California Responsible for managing creative operations, strategic planning, design coordination, production management, project scheduling, managing seasonal releases and updates, and other related assignments. Position required working with copywriters, editors, catalog teams, merchants, business owners, and information technology associates. ### Graphic Designer/Co-Editor @ The Sonoma Valley Sun Jan 2004 – Jan 2004 | Sonoma, California Responsible for the graphic design department, including Ad design, page layout, typography, color theory and editing of articles and content for the multiple sections of newspaper. Developed and coordinated creative promotional marketing collateral and Direct Mail pieces for in-house projects. Managed pre-press and press production to bring newspaper and projects to timely completion Some account management and sales as needed. ### Propietor and Designer @ sjpdesign Jan 2000 – Jan 2004 | Sausalito, California Art directed, managed and developed projects based on clients needs and requirements, including pre-press, layout and print coordination. Collateral design, such as creation of Corporate Image, Brochures, Web Sites and Catalogs for medium and large businesses. ### Graphic Designer @ packagingarts Jan 1999 – Jan 2004 | Mare Island, California Re-designed of existing product line, labeling, packaging, and POS (Point-of- Sale), including production design coordination for clients such as Crystal Geyser. Developed promotional collateral for SKYY Vodka including post cards, posters, and displays Creation and label design for prominent wine brands such as Mumm Cuvee Napa, Sterling Vineyards, Brancott, and Perrier Joüet Managed and designed seasonal in-house advertisement and corporate image, including mailers, posters, catalogs, postcards, brochures, direct mail packages, etc. ## Education ### Graphic Design and Advertisement Llotja - School of Graphic Arts and Advertising ### Continuing Education University of California, Berkeley ### Basic Communication Systems WSI University ### Getting Things Done-Managing Projects & Priorities WSI University ### Essential Management Skills WSI University ### Becoming an Uncommon Leader: Communication in Support, and Trust WSI University ### Profit & Loss WSI University ### MBA: Tools To Help You Make Better Decisions WSI University ### Product Puzzle WSI University ### American Management Association through Apple University ### American Management Association through Apple University ### World Server Training Session – Project Manager Apple University ## Contact & Social - LinkedIn: https://linkedin.com/in/evasanjoseperez - Portfolio: http://www.sjpdesign.com --- Source: https://flows.cv/evasanjosprez JSON Resume: https://flows.cv/evasanjosprez/resume.json Last updated: 2026-04-13