•Identified opportunities that integrate into future Salesforce digital experimentation for guiding customers
from prospect to fill sales funnel.
•Collaborated with 2 designers and the Salesforce design team to define concepts, conduct user testing and build high-fidelity interactive prototypes.
•Discovered 3 main insights after conducting a competitive analysis and sharing results within 1 week in Miro.
•Implemented a concept and hypothesis diagram and identified the concept that required the least amount of effort and created the largest amount of positive impact.
•Responsible for improving the accessibility design and visual hierarchy.