# Evelyn Rasmussen

> Principal Product & Service Designer | Bridging systems, strategy & empathy to create clarity, connection & impact at scale

Location: San Francisco, California, United States
Profile: https://flows.cv/evelynrasmussen

I'm an experienced UX professional with a unique background in business and engineering. I create experiences customers love, and help designers do the best work of their lives. 

I thrive in collaborative, cross-functional teams, and enjoy solving challenges for the greater good. 

As an Innovation Catalyst at Intuit, I coach teams in using design-thinking tools and techniques to solve complex problems. 

See samples of my work at http://www.evelynma.com

Skills:
Design leadership, Design thinking, Product design, Service design, Design strategy, Customer research, Visual design, Typography, Inclusivity, Accessibility, Storyboarding, Journey mapping, A/B testing, Evolving design and processes with the team

## Work Experience
### Principal Product & Service Designer @ Insulet Corporation
Jan 2025 – Present | San Francisco, California, United States

### Design Manager, QuickBooks Time @ Intuit
Jan 2022 – Jan 2024 | Mountain View, California, United States
- Design leader for QuickBooks (QB) Time, focused on enabling customers to harness the power of time tracking to help small businesses thrive
- Led QB Time's experience as it integrated from a standalone (acquisition) offering to fully into the QB ecosystem
- Led the QB Time's Onboarding strategy and vision
- Managed a team of 5 designers

### Design Manager, Intuit Platform & Core Services @ Intuit
Jan 2020 – Jan 2022 | Mountain View, California, United States
- Led the design strategy for Intuit's Centralized Data Platform Experience
- Managed and spearheaded two key portfolio, which spanned across Intuit's product porfolio, including 'bank connections' & 'document management'
- Managed a team of 4 to launch key strategic ecosystem capabilities across the Intuit platform

### Principal Product Designer, Intuit Platform & Core Services @ Intuit
Jan 2018 – Jan 2020
- Created Intuit's Platform Data Experience strategy. Leveraged service design and customer research to build customer backed, holistic solutions
- Identified, created & spearheaded Intuit's Document Management product, ultimately leading to launches & adoption across Intuit's product porfolio on web, iOS, and Android

### Senior Product Designer, Financial Data Platform @ Intuit
Jan 2016 – Jan 2018 | Mountain View, CA
Highlighted projects:
- Lead designer for Intuit native widgets for iOS & Android
- Lead designer for Intuit's OAuth login project, allowing highly secure connections between Intuit products and banks. Worked with internal teams & banks to collaborate, & deliver designs through prototypes, workflows & mockups
- Redesigned QuickBooks self-reporting feature which led to significant ROI and reduction of Care costs within 5 months
- Created UI & interaction flows for Intuit Vault, a widget allowing accountants to collect documents from their clients. This project saved accountants 21 days in their tax filing process

### Product Designer, Financial Data Platform @ Intuit
Jan 2014 – Jan 2016 | Mountain View, CA

### Product & Marketing Manager @ Intuit
Jan 2010 – Jan 2014
- Lead for Intuit’s Small Business Blog app, a 4.8 star iPhone app, which helped small business owners gain knowledge & tips on running a small business
- Spearheaded the Intuit Brand Advocates Program, leading to 38% increase in positive Amazon reviews & directly influencing +$26M in QuickBooks revenue
- Core member of the lead team that drove Intuit's first Super Bowl/"Big Game" commercial
- Created the Small Business Big Game email campaign, resulting in wildy successful unique open & click-thru rates (46% and 37%), directly leading to significant increases in signups & program engagement
- Redesigned the QuickBooks Packaging First-Time-Use experience & improved customers’ impression of the Intuit brand, while managing a team of 2
- Managed & iterated packaging designs for 27 SMB products. Championed user research to influence senior leaders regarding the new SaaS packages. My work heavily influenced over $150M in retail channel revenue
- Taught (and still teach) design-thinking in a dual-role as an Innovation Catalyst

### Rotational Development Program (RDP) Associate @ Intuit
Jan 2008 – Jan 2010
Intuit's Rotational Development Program, enabling designers to participate in 4 different product teams within 2 years to accumulate experience in different Intuit business units and with different products.

Product Manager & UX Designer - Intuit Help Me Hire
Apr 2010 - Nov 2010 

Associate - Corporate Strategy & Development (TurboTax focus)
Oct 2009 - Apr 2010

Interaction Designer & Product Marketer - Intuit Websites Product
Apr 2009 - Oct 2009 

Product Manager & UX Designer - Quickbooks Simple Start & Intuit Inner Circle
Oct 2008 - Apr 2009

### Associate Systems Engineer @ Cisco Systems Inc.
Jan 2005 – Jan 2006


## Education
### User Experience Design
General Assembly

### MBA & MS in Engineering Management
California Polytechnic State University-San Luis Obispo

### BS in Electrical Engineering
California Polytechnic State University-San Luis Obispo


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/evras
- Website: http://www.evelynma.com/

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Source: https://flows.cv/evelynrasmussen
JSON Resume: https://flows.cv/evelynrasmussen/resume.json
Last updated: 2026-04-07