# Fabio Cordeiro > Senior UX/UI Designer @Cleary | Product Designer | AI Automations | User-Centered Solutions Location: Rio de Janeiro, Brazil Profile: https://flows.cv/fabiocordeiro https://www.behance.net/fabiocordeiro As a UX/Product Designer with over 6 years of experience, I design and deliver innovative digital products that seamlessly blend user-centered design principles with emerging AI technologies. My work spans websites, mobile apps, SaaS platforms, and most recently, AI-driven systems that reshape how people interact with digital tools. I specialize in creating experiences that are not only visually engaging but also deeply intelligent. From building AI-powered helpdesk assistants and workflow automation tools to designing analytics dashboards that surface actionable insights, I’ve been focused on integrating AI into everyday product experiences. This includes designing intuitive chatbot interfaces, developing AI evaluation frameworks, and creating admin dashboards that highlight the real impact of automation on business outcomes. Throughout my career, I’ve conducted user research, led usability studies, and translated insights into wireframes, prototypes, and scalable design systems. I’m skilled in Figma, Sketch, Adobe XD, and experienced with componentization libraries such as React to build modular, reusable design systems. I thrive in Agile environments, collaborating closely with cross-functional teams to bring concepts from ideation to launch. Beyond technical skills, I value clear communication and teamwork. I’ve led design initiatives end-to-end, presenting and defending design decisions to executives, stakeholders, and clients. My design philosophy is iterative: test, refine, and evolve until the solution not only meets user needs but also delivers measurable impact. My ultimate goal is to design seamless, human-centered experiences that make advanced technologies—especially AI—accessible, valuable, and transformative. I’m passionate about tackling complex problems, pushing the boundaries of design and technology, and helping organizations create digital products that people love to use. 1st place Lean six sigma student - dnc.group September 2021 2nd best Lean project, saving $250.000 annually for a Brazilian Startup - September 2021 ## Work Experience ### Senior Product Designer @ Cleary Jan 2023 – Present | United States - Spearhead and oversee design across multiple products from inception to completion. - Deliver UX workflows, detailed interaction patterns, high-fidelity visual designs, and prototypes. - Develop in-product messaging. - Employ effective systems thinking and work to create unified, cohesive experiences across our product suite. - Deeply understand and empathize with our customer personas at current and potential customers. - Break down workflows and pain points in detail. - Rapidly prototype ideas to quickly assess viability. - Collaborate with Engineering to understand constraints and trade-offs, lead the design-to-developer handoff, and QA implementation of designs. - Be a thought partner to Product. Work closely together to define requirements, product vision, and brainstorm creative solutions. - Effectively present and communicate your work to align team members around your vision. ### Product Specialist @ PixelHopp Jan 2015 – Jan 2023 | Brazil Shipped user-focused products; introduced modular design systems and Agile practices. Delivered user-focused web and mobile products for clients, introducing modular design systems and more structured Agile practices into their workflows. Built a reusable UI kit that noticeably reduced time-to-prototype (≈30%) and improved consistency across multiple engagements. Ran discovery → testing loops using benchmarks, task-success reviews, and SUS insights, improving completion rates on core flows by roughly 15–25%. Facilitated design sprints with cross-functional teams, helping reduce concept-validation timelines from several weeks to around three. Set up lightweight analytics and feedback pipelines that highlighted the top usability friction points and guided two key information-architecture revisions. ### Senior Product Consultant @ Research Foundation of The City University of New York Jan 2020 – Jan 2023 | Remote Consulted on UX for web and mobile initiatives with academic and civic impact. Audited and redesigned key user journeys—application intake, resource navigation, and in-app guidance—leading to noticeably higher task-completion rates in usability tests. Introduced structured UX research practices (interviews, moderated tests, heuristic reviews) for teams with little prior exposure to research, giving stakeholders clear evidence to prioritize roadmap decisions. Built and documented Figma design systems and accessibility patterns for internal teams that previously relied on ad-hoc UI, enabling consistent rollout across multiple initiatives. Helped scope and prototype AI-assisted features (guided search, smart recommendations) that surfaced relevant resources more effectively and reduced user confusion and support requests. Strategic Scope Modernize legacy or grant-funded tools so they perform like polished, user-centric products. Translate UX insights into outcomes that resonate with non-product teams—higher completion rates, clearer navigation, fewer support issues. ### User Experience Consultant @ Firefly Innovations Jan 2020 – Jan 2023 | New York, United States ### Senior UX/UI Designer @ Objective Jan 2021 – Jan 2022 | Rio de Janeiro, Brazil User research–driven product work: interviews, journey mapping, concept design, iteration with strategic stakeholders. Key Achievements Led structured user interviews to map psychological, behavioral, and operational pain points in core journeys; translated insights into prioritized opportunity areas for product evolution. Audited existing interfaces and identified usability and accessibility gaps, then proposed redesigned flows that simplified high-friction steps and clarified language. Produced concept prototypes and service blueprints to align product, engineering, and business stakeholders around “what we’re actually solving,” reducing misalignment during build. Created evolution strategies for key journeys (onboarding, account setup, frequently repeated tasks), helping leadership understand where investment would deliver the biggest lift for both user satisfaction and retention. Strategic Goals / Scope of Role Turn qualitative research into concrete UX direction, not just a research report. Give leadership clarity: “If we fix this flow, here’s how it impacts churn, CS load, and adoption.” ### Media Director @ Agência Yuzú Jan 2020 – Jan 2021 | Niterói, RJ Led digital campaign strategy for Brazilian feature-length films. Key Achievements Built and executed national digital distribution and awareness campaigns for multiple theatrical film releases, driving multi-million impression reach across social, paid, and earned channels. Managed creative production (trailers, teasers, social assets, motion graphics) and ensured accessibility standards like subtitles for all public-facing video. Ran Agile-style planning and delivery with producers, editors, and distributors to keep campaign assets on schedule against release windows. Strategic Goals / Scope of Role Maximize audience reach and conversion (trailer views → ticket sales) with constrained timelines and evolving release plans. Ensure that all marketing output was inclusive and accessible from day one, not as an afterthought. ### Product Owner @ dnc.group Jan 2021 – Jan 2021 | Brazil Worked as Product Owner on a cost-saving initiative that reportedly saved ~R$250.000 annually for a Brazilian startup. Key Achievements Translated stakeholder requirements into a prioritized backlog and delivery roadmap, aligning engineering around what to ship first for the biggest operational savings. Drove execution on a workflow automation feature that removed manual steps from a key internal process, directly tied to the ~R$250K/year cost reduction. Facilitated continuous feedback loops between ops, leadership, and dev to make sure the product being built actually solved the financial pain point. Strategic Goals / Scope of Role Deliver measurable savings, fast. Prove that product thinking (workflow automation + UX clarity) can have bottom-line impact, not just “nice UI.” ### Managing Editor @ Ampliar Digital Jan 2017 – Jan 2018 | Niteroi Responsible for the production and post-production for an info product Responsible video creative process and management ### Visual Effects Supervisor @ Dartagnãn Artes Jan 2017 – Jan 2018 | Rio de Janeiro Area, Brazil • Worked with the film post-production team creating and supervising visual effects in feature films. (O Doutrinador, Esquadrão Antissequestro and others) • Coordinate teams of visual effects artists throughout the creative pipeline. • Create visual effects according to requirements. ### Motion Graphic Designer @ Agência GINX Jan 2016 – Jan 2017 | Rio de Janeiro Area, Brazil Responsible for creating graphic and animated projects for marketing campaigns. ### Digital Media Coordinator @ Franklin Township Jan 2012 – Jan 2015 | Somerset, New Jersey, United States Responsible for supervising city digital projects Creating new projects together with the local board of representatives ### Digital Media Intern @ Franklin Township Jan 2011 – Jan 2012 | Somerset, New Jersey Responsible for creating graphic and digital projects for the township’s campaigns. ### Graphic Design Intern @ Niteroi Fotografia Jan 2005 – Jan 2008 | Niteroi Graphic design internship. Responsible for creating digital photography albums. ## Education ### Curso Superior de Tecnologia em Banco de Dados in Information Technology Instituto Infnet ### Bachelor's degree in Digital Communication and Media/Multimedia DeVry University ### UX Workshop in User Experience MIAMI AD SCHOOL BRASIL ### UX CareerFoundry ### Certficate in Motion Graphics Melies ### Bachelor's degree in Animation, Interactive Technology, Video Graphics and Special Effects Universidade Veiga de Almeida ### Media Design Pontifícia Universidade Católica do Rio de Janeiro ### Product Management Escola DNC ## Contact & Social - LinkedIn: https://linkedin.com/in/fabio-cruzcordeiro --- Source: https://flows.cv/fabiocordeiro JSON Resume: https://flows.cv/fabiocordeiro/resume.json Last updated: 2026-03-31