Oversee and shape the user experience for Uber’s Core Services—Customer Support, Communication Platforms, Financial Products, Payments, Risk & Compliance, and Uber AI Solutions—ensuring seamless global operations and user trust. I also lead enterprise initiatives with Uber for Business and optimize Uber Eats Merchant platforms to unlock growth and operational excellence.

Founded and continue to lead Abduzeedo, one of the design industry’s oldest and most recognized sites for inspiration and tutorials. Grew the platform from a personal project into a global destination attracting over 2M unique monthly visitors at peak, managing a team of eight writers across the world between 2008–2011. In 2010, published Abduzeedo Inspiration Guide for Designers with Peachpit Press, further cementing its influence in the global design community. Over time, transitioned the site from mass-audience publishing to a more personal blog with a loyal, engaged readership—now serving as a space to share design experiments, industry insights, and creative explorations, photography, while continuing to learn and evolve as a designer.

Author of the book Abduzeedo Inspiration Guide for Designers (Voices That Matter)

Paperback: 216 pages

Publisher: New Riders; 1 edition (May 29, 2011)

Language: English

ISBN-10: 0321767446

ISBN-13: 978-0321767448

Spent 13 years at Google leading design across some of the company’s most influential products, from Search and Maps to Google Play, Payments, and Android Automotive. Built and managed multidisciplinary teams of UX Designers, Visual Designers, and Writers, delivering cohesive user experiences at global scale and shaping the visual language of products used by billions.

Android Automotive OS, Google Automotive Services, and Android Auto

Head of UX, leading cross-disciplinary teams of UX Designers, Visual Designers, and UX Writers to define user experiences across in-car platforms and services.

Google Play (Games)

Lead Designer for Games, managing UX and Visual Design teams to elevate player engagement and streamline discovery experiences for one of Google Play’s largest verticals.

Google Search

Lead Visual Designer, shaping core design systems and visual language for Google’s most widely used products.

Finance & Commerce

Lead Visual Designer for Google’s suite of payment and commerce products—including Google Wallet, Android Pay, Google Offers, and Shopping—establishing cohesive visual identities and enhancing trust in digital transactions.

Founded and led a design studio in Porto Alegre, Brazil, specializing in web design solutions for small and medium-sized businesses. ZEE was among the first studios in Brazil to champion web standards and SEO, helping clients grow their digital presence through higher Google rankings. Leveraged emerging Web 2.0 technologies and platforms like WordPress and Drupal to deliver scalable, user-generated content solutions at a time when most competitors relied on Flash and costly in-house CMS tools. Pioneered a self-service approach that empowered clients to manage and evolve their websites independently, positioning ZEE as an innovative and accessible partner during a transformative era of digital design.