# Fabio Sasso > Director of Product Design at Uber. Creator of abdz.do and calmaria.app Location: San Francisco Bay Area, United States Profile: https://flows.cv/fabiosasso I currently serve as Director of UX at Uber, leading design strategy and execution for our critical Merchants, Uber for Business (U4B), Uber AI Solutions, and Core Services divisions. I am passionate about building and mentoring high-performing design teams to create innovative digital products that significantly enhance user lives on a global scale. My background includes 13 years at Google, where I led UX for Android Auto and Automotive OS, and made key design contributions to Google Search, Pay, Play, and more. This experience honed my ability to drive design vision for complex, widely-used technologies. Beyond my corporate leadership, I founded the influential design blog Abduzeedo and created the award-winning Calmaria app, further demonstrating my commitment to design excellence, community building, and user-centric innovation. ## Work Experience ### Director of Product Design @ Uber Jan 2024 – Present | San Francisco Bay Area Oversee and shape the user experience for Uber’s Core Services—Customer Support, Communication Platforms, Financial Products, Payments, Risk & Compliance, and Uber AI Solutions—ensuring seamless global operations and user trust. I also lead enterprise initiatives with Uber for Business and optimize Uber Eats Merchant platforms to unlock growth and operational excellence. ### Founder @ ABDZ Jan 2006 – Present | Oakland, California, United States Founded and continue to lead Abduzeedo, one of the design industry’s oldest and most recognized sites for inspiration and tutorials. Grew the platform from a personal project into a global destination attracting over 2M unique monthly visitors at peak, managing a team of eight writers across the world between 2008–2011. In 2010, published Abduzeedo Inspiration Guide for Designers with Peachpit Press, further cementing its influence in the global design community. Over time, transitioned the site from mass-audience publishing to a more personal blog with a loyal, engaged readership—now serving as a space to share design experiments, industry insights, and creative explorations, photography, while continuing to learn and evolve as a designer. ### Book author @ ABDZ Jan 2010 – Jan 2011 Author of the book Abduzeedo Inspiration Guide for Designers (Voices That Matter) Paperback: 216 pages Publisher: New Riders; 1 edition (May 29, 2011) Language: English ISBN-10: 0321767446 ISBN-13: 978-0321767448 ### Head of User Experience @ Google Jan 2011 – Jan 2024 | San Francisco Bay Area Spent 13 years at Google leading design across some of the company’s most influential products, from Search and Maps to Google Play, Payments, and Android Automotive. Built and managed multidisciplinary teams of UX Designers, Visual Designers, and Writers, delivering cohesive user experiences at global scale and shaping the visual language of products used by billions. Android Automotive OS, Google Automotive Services, and Android Auto Head of UX, leading cross-disciplinary teams of UX Designers, Visual Designers, and UX Writers to define user experiences across in-car platforms and services. Google Play (Games) Lead Designer for Games, managing UX and Visual Design teams to elevate player engagement and streamline discovery experiences for one of Google Play’s largest verticals. Google Search Lead Visual Designer, shaping core design systems and visual language for Google’s most widely used products. Finance & Commerce Lead Visual Designer for Google’s suite of payment and commerce products—including Google Wallet, Android Pay, Google Offers, and Shopping—establishing cohesive visual identities and enhancing trust in digital transactions. ### Founder @ ZEE - Irrezeestível Design Digital Jan 2005 – Jan 2010 Founded and led a design studio in Porto Alegre, Brazil, specializing in web design solutions for small and medium-sized businesses. ZEE was among the first studios in Brazil to champion web standards and SEO, helping clients grow their digital presence through higher Google rankings. Leveraged emerging Web 2.0 technologies and platforms like WordPress and Drupal to deliver scalable, user-generated content solutions at a time when most competitors relied on Flash and costly in-house CMS tools. Pioneered a self-service approach that empowered clients to manage and evolve their websites independently, positioning ZEE as an innovative and accessible partner during a transformative era of digital design. ### User Interface Designer @ Kenta Informática Jan 1998 – Jan 2003 | Porto Alegre, Rio Grande do Sul, Brazil First designer hired to establish the design strategy and system for Kenta’s public sector software tools. Collaborated closely with engineers and product managers to create and refine Windows-based applications, conducting user testing to improve usability and accessibility. Contributed to the evolution of flagship products such as PSS (Process Storage & Sound) which transformed how legislative and judicial institutions in Brazil recorded, stored, and accessed audio-visual content. ## Education ### Bachelor in Industrial Design ULBRA ## Contact & Social - LinkedIn: https://linkedin.com/in/abduzeedo - Portfolio: http://abduzeedo.com - Portfolio: http://fabiosasso.com --- Source: https://flows.cv/fabiosasso JSON Resume: https://flows.cv/fabiosasso/resume.json Last updated: 2026-04-13